How important is the digitalization in events ?

    With the pervasion of technology in personal lives, people have more expectation on user expectations which transfer onto attendee expectation for events. Hence,In order to provide better service, the digitalization has been applied in event planning, presentation and marketing, ticket sales and registration. Not only these most common areas but also the works behind the scenes, for example: digitalization in event data analysis. In this way, the digitalization is indispensable for evetns.

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    In the next part, we are going to look preciously how important is the digitalization in event strategy.

1

Improving Engagement

The engagement among attendees is an essential indicator to define one successful event. The event planner can use technology to achieve that turning a smartphone into a personal viewing center, broadcasting slides and presentations directly to an attendee’s lap. Another method is that the projection real-time social media interaction onto a wall or website which bring the interaction between people. 

2

Saving time

Digitalization can help people to streamline effort by cutting down on the amount of time to accomplish the task. 

3

Providing answers on demand

The digital solution provides the information when they want them from anywhere they are. Besides, People can also use voice-activated search, and attendee can know the host city through the application on phone. 

4

Improving connections

First, the online community give attendees the opportunity to network and to exchange thoughts, best practices, innovations. Second, Mobile apps help people connect members with matchmaking capabilities and location services that can tell attendees when people they wanted to meet with are in range. Finally, the marketing automation can motivate people go for the ticket.

5

Facilitating feedback

Digitalization is a much more interactive way to collect feedback and the attendees can also upload a video review of events.

6

Speaking to the tribe

Through the social media platform, one of the most valuable forms of marketing: word of mouth can be achieved. It brings the opportunity of getting more attendees in the next event. 

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    As we can see that the digitalization can benefit events in several aspects, for instance, bringing more interaction with attendees, giving them answers in time and providing the social networking opportunity.

    Hence, on the one hand, the digitalization need to be seen more in events. On the other hand, the event planner should focus on the personalization of the digital marketing strategy, since different group has its own need and expectation. 

 | Original source:  EventMB Team - Online Editorial Team, The Disruption Factor: Digitalization in Events, Retrieved November 13 2017 from: https://www.eventmanagerblog.com/disruption-factor-digitalization-in-events