How to Promote Your Event Online on a Strict Budget?

It is important to find the best strategic marketing to promote an event within a strict budget to ensure the greatest Return on Interest. Therefore, it is necessary to brainstorm on new marketing tactics, track progress and key learning for improvement.

The main obstacle of this process is that it could exceed the marketing budget. This article is here to give some affordable ideas for online promotion.

How strong is your email marketing?

            

The use of email marketing is a very useful way to have annual outcomes. Indeed, it is well used to give the attendees information about the event, speakers and content as well as allowed them access to insights. This method can help companies to keep contact and promote easily without blowing their marketing budget.

Advantage of using email as part of marketing:

There are several advantages of using email to promote an event, here are some that we think are relevant: build credibility, boost sales, strengthen relationships, learn what works, reach people on any device, look professional, get immediate results, generate leads, promote services, attract new clients

You might use social media, but do you use it to its fullest?

            

Another method to promote an event without exceed the budget is the social media. However, posting some posts now and then is not enough to gain maximum results. Visualization is very important, and it catches the attention more easily. People will remember the information and it will create an interaction.

Exclusive benefits of using social media for event promotion:

The use of social media could help increase the exposure/brand awareness: social media will expose your company or service to new eyes. It can also be useful to learn about the audience and target Consumer. It can be used as a Customer Service to have some feedback. Finally, it helps reach new opportunities and analysis the competition.

Tap into your existing network!

            

Most of the time people forget that they already have great contacts that could promote their event for them. Such as colleagues, vendors, sponsors, speakers and so on. In this manner they could help to promote the event at a low-cost.

Harness the power of blogging.

           

The use of blogs is a significant method for event professionals. Indeed, it is a “goldmine of insights and information”. Therefore, it is important to take some time to write an article in a blog with various perspective of event planning. It helps in making valuable connections. If in addition, we add knowledge and quote from the guest speakers it will help to enhance the content and promote the event towards their peers.

This article is useful for young event professionals to help us understand different way to promote our future events without blowing the marketing budget. Knowing that most of the time a high amount of the overall budget goes in this department. It also helps us to learn about all the advantages that can occur from it.

Source:

Kriva, M. (2018). How to Promote Your Event Online on a Strict Budget. [online] MCI Live. Available at: http://live.mci-group.com/2018/01/promoting-event-online-strict-budget/ [Accessed 4 Mar. 2018].