Friday, 16 March 2018

EXPERIENCING THE EVENT OF THE FUTURE – Written by Silvia & Rasmus



Source: 2116: The Event Experience of the Future. (2016, August 02). Retrieved March 16, 2018, from https://www.eventbrite.ie/blog/event-experience-of-the-future-ds00/

What is one of the most important aspects of an event? Which factor can impact its success or failure? The scientific programme? Keynote speakers or the venue?

Let me give you a hint: thanks to this tool, you are now able to read this blogpost.

T _ _ _ _ _ _ _ _ y[1] has been shaping the world we live in now for about twenty years: society, education, politics and the event industry have been influenced largely by it. Connecting attendees at events through the available technology is a must. Providing a fast, reliable internet access and developing new, different and exclusive tools to engage audiences in their event experience have become priorities.

What are the opportunities that event organizers need to take advantage of? What will be the radical changes in the upcoming decades? Let’s take out our magic “crystal ball” and have a look at latest trends and event innovations!


Photo source: https://readwrite.com/2016/12/29/8-predictions-for-the-future-of-iot-in-2017-il1/

The article posted on EventBrite is all about the event of the future and presents a list of potential instruments that event managers will be able to implement at their own events. The “supernet” of the Project Loon providing the world with internet access would allow event professionals to give delegates the fastest connectivity. Combining the supernet with obtaining big data would let professionals make more precise predictions and analytics. Knowing how many events your attendee has been to, which ones he preferred and to which ones he would likely go to is the ace-card in the event organizer’s hand. AR could transform your venue into a fully new experience, VR would let your audience participate in events remotely, autonomous cars could lead the delegate to the event and giving him a sneak-preview of the day’s programme (expo, speakers etc.). 

Telepathic communication? AI expanding human brain capacities? Atlantis the lost underwater cities to be built in the future for real?

Just the thought of having a telepathic conversation with someone 3000km away from you might seem surreal, but is this far away from a future present? In our opinion, dreaming about how the event of the future will look like is not only fun but also inspiring. It gives aspiring event managers like SKEMA students new perspectives and motivations to design an experience.



[1] Technology

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