How digital marketing is transforming tourism industry

The article listed some of aspects that are transforming by digital marketing in tourism industry, and gives advice about how to be advanced with great competition in the industry. It’s mainly about recent examples : the online booking method of hotels, on-board experiences with digital devices, and the additional services offered by hotels in order to attract more customers.

As for the online booking of hotels, it has changed from several years ago. Now, there’s even the mobile-only travel agencies to solve the problem of deal-breaking, like the HotelTonight we were got touch with. They are specialized by focusing on the tonight order or the order in one-week, and only worked through downloadable mobile/tablet-exclusive apps. Also, the last time booking is required by the ReallyLateBooking.com became a division of a popular booking service Hot Hotels. That is to say, there’s lots of opportunities to enter to the market, you just need to choose your own niche, and try to maximize the number, when the customer base is already completed, there would be a chance for you to become a full-service provider or to become partner with established market players.

When it comes to on-board experience, nowadays, the usage of internet on plane is becoming a topic concerned by lots of people. It is obvious that people are not able to leave their electronic devices like mobile phones and computers, they would like to use their own devices to deal with things even there’s the public media screen. The WestJet was created an entertainment system, that allows their guests to use their own devices to access the media library wirelessly. For people, the happier they are, the more product/service they would like to pay for.

(Source:Flickr)

Last but not least, the additional services are also driving the consumption. People would like to search before travelling, in order to focus on this and have ability to fight against Airbnb and other local travel guides, large hotel chains are trying to offer Neighborhood Guides like Hotel Indigo. They offer information about maps,attractions and restaurants even if the customers are not staying at one of their hotels. With the added value, the potential and repeat customers would be attracted once they come here.

The digital is not only changing the tourism industry, but also our life. How to use it to get more opportunities in the industry, is not depending by the newest technologies. It’s more competitive when you make the services/products more convenient to be accepted by customers.

Posted by : Qianyao Chen & Gaelle Bulgare

(Source :How digital marketing is transforming tourism industry
By Katya Bovykina, 2017, Posted on Powered by search.
https://www.poweredbysearch.com/blog/digital-marketing-tourism-industry/ )