Contemporarily, as the network has penetrated into any aspect of our lives, the traditional paper media has rapidly declined and the market share of television media has been greatly impacted. Digital marketing is listed as one of the most important marketing tools in the market. The events industry is no exception with many people moving towards digital marketing tactics to successfully organize, promote and enhance the experience of events.
1. Planning a killer digital marketing strategy
Thinking from the perspective of the customer. Different customers' personalities, ages, and occupations will make them have different preferences when using the Internet. How to get different customers to receive information about events is the core of the curator's digital marketing.
2. Using different online platforms
A blog is a great inbound marketing strategy to showcase everything surrounding your event. Blog posts could be directly linked to the event such as an interview with a speaker or performer.
Use email marketing to promote your events to an existing audience and build excitement during the run-up to an event (offers, contests or new information that will encourage people to sign up).
Online video is the perfect visual tool to promote events so utilize it as much as well. To use social media in all aspects of planning, promoting and executing an event, which can be the best way to access the public
3. Create a content calendar
Content includes a plan for social media posts, blog posts, emails, videos and other content. Tools such as HootSuite, MailChimp, and Hubspot are greatly helpful.
4. Use analytics to improve future events.
Finding out what your most popular blog post or video was or seeing which emails got the most response is fundamental in planning your next event.
By: Ziting ZHAO & Yash DESAI
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