In June 2018, IATA (International Air Transport association) will oblige all airline companies to track constantly every luggage. SITA, a multinational information technology company which provides IT and telecommunication services to the air transport industry, recently released a report explaining the opportunity to increase the traveller journey.
Indeed, thanks to the automatisation of the various processes through artificial intelligence, significant progresses could be made. The idea is to use connected systems that communicate between them without the help of human beings.
For airlines and IATA it is an opportunity to reduce the costs of baggages handling even though this cost has been divided by two in the last decade. It also improves industry image by showing that airlines take their responsibilities and care about their travellers.
Today most of baggages tracking is done with markers called RFID ( radio frequency identification). The Hong Kong airport is the first airport which has implemented these markers into its baggage handling central system. It allows the travellers to follow their luggages during the journey into the airport and reduce the stress or wait and thus insatisfaction. The airport is testing at the moment a system that enables the tracking of baggages trolleys with machine learning and image processing, with a precision rate of 92%. In the near future it will allow travellers to follow the baggages from the plane to the baggage claim.
Source: https://goo.gl/images/KmVqrA
Indeed, one of the most important trend according to the digitalization marketing is the Artificial Intelligence which is more and more used by the different tourism companies.
One of the most current problem that client meet during his travel is the loss of his luggage. According to the International Society of Aeronautical Telecommunication, 82 000 luggages per day are lost in the diverse airport all around the world and 10 000 in Europe. Moreover, 2,5% of the luggages lost are either definitely lost, broken or damaged.
In 2010, 30 million luggages recorded have been lost. This kind of problem is due to either a mistake of points during the stopover, either a problem of bar code or an incorrect manipulation of the luggage.
Even if the client can be damaged, the airlines company can loss the loyalty of its guests and receive many complaints and consequently the company will see its brand image and reputation touched. Moreover this is a waste of time for the customer who is looking for a fast service during its travel.
That’s why, thanks to this new technology, this is will improve the satisfaction of the guest, they will be more reassure and relax during their travels and company will be more able to manage the follow up of the different luggages.
We can confirm that this new Artificial Intelligence will be more and more generalized in all the airports.
Source article: Pellegrin, H. (2018, March 07). Le potentiel de l'intelligence artificielle dans le tracking de bagages.
Retrieved March 12, 2018, from http://www.tom.travel/2018/03/07/le-potentiel-de-lintelligence-artificielle-dans-le-tracking-de-bagages%E2%80%89/
Autres source: Statistiques mondiales écologiques en temps réel*. (n.d.).
Retrieved March 12, 2018, from https://www.planetoscope.com/tourisme/944-nombre-de-bagages-perdus-dans-les-aeroports.html
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