Source: 9to5mac.com
Nowadays, new technologies are everywhere
and their uses are multiple in order to change and to enhance customer’s
experiences. We can still improve products or processes and especially in the tourism
sector. For example, who has never thought it is too long to get in a plane? Only
2 people to check your ID and your boarding passes. Since many years, one
technology is developing rapidly with the facial recognition. The aim is to
replace boarding passes and to reduce the time for boarding in the plane.
British Airways was one of the first airline companies to implement this
technology in Orlando airport in 2017. They decided to test their “new
biometric boarding process” in Miami and New York JFK airports.
This article deals with this face-recognition
process that can be implemented by different airlines companies in many
airports if tests are positive. Indeed, many airlines companies try to find a
solution in order to be more efficient and to reduce boarding time by two. “Biometric
e-Gates”, as they call it, could be the solution. It’s based on gates using
high-definition camera to scan traveler’s faces. Travelers need to scan their
passport and then the camera will scan and check their facial features in 1
second. They will see whether it matches with their passport or visa photos.
British Airways did one experience on a Los Angeles – Orlando flight and the
result was pretty good because they were able to board 400 travelers in only 22
minutes. Normally, with the normal process it takes twice that amount of time.
More and more companies will try this technology and Paris Charles de Gaulle
airport is also testing it.
With terrorism threats, security checks has
increased and it takes more time to control identity. If airlines companies and
airports approve this new process, it can be a way to reduce boarding time and to
improve consequently flights efficiency. Indeed, if companies reduce time, they
can propose more flights to customers. In the United States, it is also a safer
method because it allows you to verify face features with Customs and Border
Protection data. This new process could be beneficial for both customers and
flight companies. One will wait less to get in the plane while the other will be
more efficient.
However, travelers need to have a biometric
passport because inside of it, there is a chip with your picture and
fingerprint. While a lot of country has adopted this technology there are still
some people who do not have access to it. There is also a question of privacy
life because even if you will gain time to board, it is not only your personal information
that will be saved but also your face.
We could also implement this technology for
MICE industry. At the registration desk, big congress organizers can use facial
recognition to reduce waiting time and machines can provide the attendees with
their badges once they have checked their identity with face-recognition.
Do you think facial recognition could be
the solution to reduce waiting time at the airport? Will you be ready to
sacrifice privacy on the altar of timesaving?
Antoine Gagneux and Laura Baptiste
Lovejoy B. (2018, March 9) After Face ID to unlock your iPhone, face-recognition
could be the new airline boarding pass. Retrieved from https://9to5mac.com/2018/03/09/facial-recognition-boarding-pass/
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