It can be a
long and tedious experience traveling from one place to another. WestJet were once
proud to be the first Canadian airline to offer live television on board their
aircraft beginning in 2004. And in 2014, WestJet decided to step further by partnered
with Panasonic Avionics Corp to install a new inflight entertainment system – with
Internet connectivity.
This advanced
in-flight entertainment systems allows customers to use their own devices to
access the media library wirelessly, which is meaningful since 75% of travelers
bring their own web-enabled devices on board and most of them wish to continue
using those devices while using the airplane’s system to watch additional
content. This entertainment package also allows surfing the internet, accessing
email or planning a vacation on westjet.com, which certainly improves
their value proposition for business travelers and sponsors of WestJet. In additional,
for those guests who are not traveling with a device, tablets are available.
WestJet also installs USB/ 110 volt power outlets to enable guests to charge
their devices. It’s a win-win strategy to both customers which has been mentioned
before and to WestJet that the new system brings additional revenue.
In the
WestJet case, digital marketing is appeared in a new way since the truth that people
want to be connected at any time. People are willing to pay extra money for
using their familiar device when they are onboard. Give them access to WestJet
online content on their own devices will also help WestJet track the preference
of customers, which will do some favor in the finding of sponsors, etc.
Source:
Yan HOU
& Jing SHI
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