How important is the digitalization in events ?

    With the pervasion of technology in personal lives, people have more expectation on user expectations which transfer onto attendee expectation for events. Hence,In order to provide better service, the digitalization has been applied in event planning, presentation and marketing, ticket sales and registration. Not only these most common areas but also the works behind the scenes, for example: digitalization in event data analysis. In this way, the digitalization is indispensable for evetns.

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    In the next part, we are going to look preciously how important is the digitalization in event strategy.

1

Improving Engagement

The engagement among attendees is an essential indicator to define one successful event. The event planner can use technology to achieve that turning a smartphone into a personal viewing center, broadcasting slides and presentations directly to an attendee’s lap. Another method is that the projection real-time social media interaction onto a wall or website which bring the interaction between people. 

2

Saving time

Digitalization can help people to streamline effort by cutting down on the amount of time to accomplish the task. 

3

Providing answers on demand

The digital solution provides the information when they want them from anywhere they are. Besides, People can also use voice-activated search, and attendee can know the host city through the application on phone. 

4

Improving connections

First, the online community give attendees the opportunity to network and to exchange thoughts, best practices, innovations. Second, Mobile apps help people connect members with matchmaking capabilities and location services that can tell attendees when people they wanted to meet with are in range. Finally, the marketing automation can motivate people go for the ticket.

5

Facilitating feedback

Digitalization is a much more interactive way to collect feedback and the attendees can also upload a video review of events.

6

Speaking to the tribe

Through the social media platform, one of the most valuable forms of marketing: word of mouth can be achieved. It brings the opportunity of getting more attendees in the next event. 

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    As we can see that the digitalization can benefit events in several aspects, for instance, bringing more interaction with attendees, giving them answers in time and providing the social networking opportunity.

    Hence, on the one hand, the digitalization need to be seen more in events. On the other hand, the event planner should focus on the personalization of the digital marketing strategy, since different group has its own need and expectation. 

 | Original source:  EventMB Team - Online Editorial Team, The Disruption Factor: Digitalization in Events, Retrieved November 13 2017 from: https://www.eventmanagerblog.com/disruption-factor-digitalization-in-events

Crowd Mics: the live-event app

aztechbeat.com

Crowd Mics is a smartphone or tablet app created by the Holladay’s brothers in February 2014. You know how it is difficult during a meeting to have the microphone. As an attendee, we may be shy to talk in front of a large audience. As an attendee in a large meeting room, you may have difficulties to hear the other attendee asking a question to the speaker. Crowd Mics can help you solve this problem.

Crowd Mics changes your smartphone into a microphone. The app uses the meeting room’s sound system and the internet network to make it useful. It is very convenient and easy to use. Every attendee can use their own smartphone to talk to the speakers and interact with the other attendees.

crowdmics.com

Another convenience through this app is that the attendees can also text their questions to the speakers and it appears directly to their smartphone, tablet or to the connected meeting screen. It makes all the attendees participate and at the end everyone could enjoy the interactivity of the session.

Moreover, thanks to this app, the audience can poll the speakers. The attendees can directly give to the speakers a real interaction to their audience. It is, in some way, a win-win situation. The audience can participate incognito and make the session more attractive. It is also profitable for the speakers who can feel the positive atmosphere of the audience and can measure immediately if their topic, speech is interesting and attractive.

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In term of pricing, you will find on their website, different pricing package. It will be free for less than 20 participants to your meeting. It allows you, as meeting planner to test the app, at your office for an intern meeting and present it to your colleague, as an example. Then you may choose between different package for large events or for your company.

Besides, for event planner’s point of you, it allows them to measure the satisfaction of the attendees and a quick feedback from their orator. In some words, it makes everyone connected and interacted to the event.

Sources:

crowdmics.com/

www.azcentral.com/

http://www.bizbash.com/new-app-turns-smartphones-into-microphones/new-york/story/28005/