Coachella: New ways of use IT in concerts

By Dayris Martinez and Gabriela Vega

I personally love Coachella, I mean is everybody dreams to go there! and if is not you shouldn't read this article at all... Who doesn't love girls with flowers and good music?... and if that is not good reason to love this festival as much as I do, look of what Coachella is doing in order to make these experience even better.

(From Google)

Yes, you guessed right! They are using IT tools to do that, amazing right? From interactive live-streaming to customised experience apps... They really seem to know what they are doing, Coachella is known for its amazing digital marketing strategy. (More that 4 million fest related tweets and shared almost 1/2 million of photos) Woow and not satisfied with that they were navigating with an interactive map on youtube using their festival app channel.

"Technology is allowing festivals, artists and creators in general to connect even deeper with their audiences" says Matt McLernon, Youtube's communications manager. For the past five years, YouTube has live streamed the festival, with a 99,000 daily viewers could catch performances via three festivals channels. 

"Coachella may be the longest-running live-streamed festival on YouTube, but many major festivals are now streaming their sets — and they’re no longer sticking to just one platform."

So if they want to survive Coachella has to think of new Technologic tools to have an added value, which is what they recently did with having partnerships with TeePublic and other companies, so they still have a long way to go in these new ways of use technology in music festivals, but we should not have any doubt that they will do. 

Original post: https://iq.intel.com/coachella-reveals-rising-role-of-technology-for-2015-summer-concerts/

Tech trends for 2016

More and more high technology has been used into events industry. Facial and gesture tracking, expanded use of virtual reality, and a focus on creating frictionless user experience are some of the topics that will impact events in the coming year. (Sorrells, 2015)

Mobile

The majority of digital advertising will be spent on mobile advertising in 2016. Digital components of event experiences are under even more pressure to be mobile first than other forms of marketing, and 2016 is the year where brands should not be thinking responsive or adaptive, but truly mobile first. It is how people are exploring today’s digital universe in a big way.

When you go through an event and you will find out most of the time people are just watching their phones. How we tie technology through their mobile device back to that’s happening as a real experience on the show floor or in a common area become a more and more critical issue.

People also concern that smartphones and tablets to be a disruptive force that interrupts thoughts and discussions that happen in meeting spaces. (Dubin, 2016)

User experience

The goal for people is to create the most seamless experience for participants by integrating all technology together. Participants want to you optimize their experience all by virtue of the fact that they have some sort of identifiable R.F.I.D. or N.F.C or beacon on them. This can turn an attendee into an active participant.

Facial recognition

The idea of facial tracking and mapping is coming into a little bit of a new space. Where you used to use an R.F.I.D bracelet to actively check in and for tracking and measurement at events, it will accomplish the exact same thing passively by looking at the human beings.

Virtual reality

Virtual reality is one of the technologies that will gain traction at events in 2016. Not just the spectacle of 360 video or 3-D 360 within a headset, but more physical elements in the virtual reality activation space, longer experiences, and integration of more sensors to create a more complex virtual world.

Data analysis

Event marketers need to make sure they have someone who can speak the increasingly complex language of data on hand, so adding a layer of predictive analytics over that data analysis can be helpful for them to understand how to anticipate needs, create better experiences, and make investments where they are projected.

References

Dubin, A. (2016, 1 25). Shoule you ban cell phones from your meetings? Retrieved 3 13, 2016, from BIZBASH: http://www.bizbash.com/should-you-ban-cell-phones-from-your-meetings/new-york/story/31701#.VuWtXpMrKu4

Sorrells, M. (2015, 12 22). 2016 Preview: Tech Trends for the coming year. Retrieved 3 13, 2016, from BIZBASH: http://www.bizbash.com/2016-preview-tech-trends-for-the-coming-year/new-york/story/31574#.VuQ5tZMrLq0