Show Your Tour Environment with 360-Degree Videos

Since quite a while Internet enabled individuals to see and experience the world that encompass them without even need to leave their front room. However, they never could enjoy it in 100% as if they were there. With the 360° videos, they can extremely "immerse" themselves in the "sights and sounds" of destinations. It doesn't just give them the chance to see each detail and corner yet additionally having specialized data about landmarks and spots.

For people who work in the tourism industry and have a website to share their products and services with the rest of the world the 360° videos are the best deal. Here are some advantages of this innovation:

o   “It’s a new and different feature” – 360-degree videos are the most recent headway in web improvement, and only one out of every odd visit and movement supplier has one. By offering this look into the visits or the goals are stretching out beyond the opposition. This will be new and diverse for some voyagers, and they will probably book with these suppliers than others who don't offer it.

o   “It allows you to show your personality” – the benefit of this innovation is that it doesn’t have to be only professional. People are encouraged to make it funnier and personalized, from this point of view clients will be able to imagine themselves in the same situation and destination.

o   “It proves you are committed to quality”- filming and editing a video takes time, resources and skills, so adding the fact that it is a 360° will prove to the clientele that the company is committed to their customers and push themselves to have always the best quality.

o   “It helps you increase customer trust in your business” – the last benefit will be the transparency. Indeed, with a 360° video we reveal everything to the customer and there is nothing to hide, this will result in loyal customers and also improves the business.

A very good example of business which used the 360° video is the British Museum. They understood that a website “should never be static” and should always evolve. Indeed, by adding new features it will “generate new interest in their brand”.

Source: Tran, L. (2018). Show Your Tour Environment with 360-Degree Videos. [online] Rezdy. Available at: https://www.rezdy.com/blog/show-tour-environment-360-degree-videos/ [Accessed 28 Mar. 2018].