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Here are five major developments in AR that event planners must know.
1) AR on Smartphones : Not only do we have to recognize AR's potential in the event industry, but also the fact that still lack of mobile platforms over the past few years. Through this opportunity, exhibitors now would take this opportunity to highlight a particular development, fill a vacancy and develop more mobile platforms, which they have more possibilities to enhance the interaction with consumers, as well as the consumer's experience of place.
As an event planner, be aware of identifying the current trend and keep an eye on the latest innovative AR products, then to better integrate these technologies into the event exhibition.
2) More Powerful AR Chipsets : With increasing demand of AR devices for customer, so relatively , the appreciation for AR has been increased. Market analysts also see a coming boom in augmented reality this year. Therefore, when event planners integrate AR technology into the exhibitions, they also need to better identify and select pertinent products that meet the requirements of customers and exceed the expectations of customers.
3) AR used in Retail Exhibitors: As the revolution of AR technology, retail exhibitors have to start accepting and adapting this technology, and making it especially effectives into the real world, more and more retailers could benefit by AR technology to improve customer experience. According to 4.77 billion mobile phone users in 2017, event planners could take advantage of this technology device as a marketing tool to optimize the visual impact to customers when they organizing related activities in the retail industry.
4) AR Developers Resources: On the one hand, event planners must not only focus on hard products - AR products, but on the other hand, they also need to focus on soft products - workforce. That's means event planners could focus more on looking for developer who has more competence and skills, in order to create a better cooperation and development.
1) AR on Smartphones : Not only do we have to recognize AR's potential in the event industry, but also the fact that still lack of mobile platforms over the past few years. Through this opportunity, exhibitors now would take this opportunity to highlight a particular development, fill a vacancy and develop more mobile platforms, which they have more possibilities to enhance the interaction with consumers, as well as the consumer's experience of place.
As an event planner, be aware of identifying the current trend and keep an eye on the latest innovative AR products, then to better integrate these technologies into the event exhibition.
2) More Powerful AR Chipsets : With increasing demand of AR devices for customer, so relatively , the appreciation for AR has been increased. Market analysts also see a coming boom in augmented reality this year. Therefore, when event planners integrate AR technology into the exhibitions, they also need to better identify and select pertinent products that meet the requirements of customers and exceed the expectations of customers.
3) AR used in Retail Exhibitors: As the revolution of AR technology, retail exhibitors have to start accepting and adapting this technology, and making it especially effectives into the real world, more and more retailers could benefit by AR technology to improve customer experience. According to 4.77 billion mobile phone users in 2017, event planners could take advantage of this technology device as a marketing tool to optimize the visual impact to customers when they organizing related activities in the retail industry.
4) AR Developers Resources: On the one hand, event planners must not only focus on hard products - AR products, but on the other hand, they also need to focus on soft products - workforce. That's means event planners could focus more on looking for developer who has more competence and skills, in order to create a better cooperation and development.
5) VR vs AR in a battle : Event planners should recognize market trends, perhaps in the past few years, VR has been always talked by the market, but VR technology is more biased on produce some powerful headsets and other hardware. By comparison, Ar is more suitable for the mass market and more user-friendly, so AR is still a very good choice for event planners.
Future Market Trends
AR technology bring a new opportunity for event organizers to create novel experiences that emphasizing the expectation of event attendees. Event organizers should figure out how they can design event experiences with AR technology that earn more engagements with customers and turn exhibitions more effectively, attractive and interesting.
Source: https://www.corbinball.com/article/36-mobile-and-wireless-technology/211-5ardevelopmentsimactingevents
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