Disney’s $1 Billion Bet on a Magical Wristband
Are magic
bands just the start of what to expect in the hotel and tourism industry in the
near future? Are cell phones going replace our wallets holding everything from
money to identity cards? These are just a few questions we need to ask
ourselves in order to adapt to the rapidly changing environment around us.
A huge
influence on this trend is Disney, where they are using RFID chip technologies
and have designed a Disney Magic Band where customers are given complete
control. Disney focused their Magic Band around the customer to give them an
extremely personalized experience. For example, when customers book a table at
the dining hall a host will greet you and already know your name. The
technology sent a signal when the diner entered the dining hall and the host
gets notified immediately. To quote the article, “We tend to acclimate quickly if technology delivers what we want before
we want it,” which could not be more true in this case.
It may be
that in terms of customer satisfaction technologies, the travel industry is
playing a huge roll. By this I mean that they are some of the first industries
to test new technologies on customers to see if they work. RFID chips in
wristbands seemed to have worked well in Disney’s case, so does that mean that
the new trend in technology will reflect this? Will customers slowly start
going completely digital with their identities? I believe that this is
completely possible due to the quick adoption of the Wrist Band technologies
from Disney.
Kaja &
Bianca
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