Technology has made some good progress since Casio’s “smartwatch” in the
1980s. But it’s still not quite there yet.
Sure, virtual reality (VR) and augmented reality (AR) are more and more prominent,
but they are still just at the beginning. Which is very exciting, because it
calls for many more new developments and surprises, especially for the future
of the event industry. So, what could technology possibly have in store in
terms of attendee experience and data collection?
© http://techsytalk.com/techsytalks-epic-guide-to-event-tech-trends-in-2015-wearable-tech/
First, we can expect that soon, both VR and AR will find new uses during
events, and no longer merely be baits to attract attendees on exhibitors’
stands. For now, they require a lot of heavy equipment (be it the computers
required to make it work or the headsets), but more research and development in
portability would eventually lead to innovative ways for attendees to
experience conferences and exhibitions. Wearables could lead to more
gamification and new ways to deliver content, or even to facilitate networking.
For example, smart glasses could match you with other attendees sharing the
same competences, interests or prospects, either through the sharing of
information or, even bolder, facial recognition.
Not only does this technology represent the future of attendee
experience, they will be a new tool for event planners to collect data on
attendee behaviour, both during and post-event. Obviously, any data collected
will allow the planners to improve future events, going even further than today
and offering insights on how long attendees were looking at something or how
their body reacted at a certain moment during the event. But wearables could,
on top of that, give event planners access to the data immediately, thus giving
them the chance to act upon whatever information they receive, for instance if
attendees are feeling tired or hungry.
Opportunities to improve the attendee’s journey through technology are
endless. Those are merely today's expectations for tomorrow; the more technology will evolve, the more responsive planners and the events themselves will be.
Written by: Marie Cyrot & Rodolphe Hermann
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