Coachella: New ways of use IT in concerts

By Dayris Martinez and Gabriela Vega

I personally love Coachella, I mean is everybody dreams to go there! and if is not you shouldn't read this article at all... Who doesn't love girls with flowers and good music?... and if that is not good reason to love this festival as much as I do, look of what Coachella is doing in order to make these experience even better.

(From Google)

Yes, you guessed right! They are using IT tools to do that, amazing right? From interactive live-streaming to customised experience apps... They really seem to know what they are doing, Coachella is known for its amazing digital marketing strategy. (More that 4 million fest related tweets and shared almost 1/2 million of photos) Woow and not satisfied with that they were navigating with an interactive map on youtube using their festival app channel.

"Technology is allowing festivals, artists and creators in general to connect even deeper with their audiences" says Matt McLernon, Youtube's communications manager. For the past five years, YouTube has live streamed the festival, with a 99,000 daily viewers could catch performances via three festivals channels. 

"Coachella may be the longest-running live-streamed festival on YouTube, but many major festivals are now streaming their sets — and they’re no longer sticking to just one platform."

So if they want to survive Coachella has to think of new Technologic tools to have an added value, which is what they recently did with having partnerships with TeePublic and other companies, so they still have a long way to go in these new ways of use technology in music festivals, but we should not have any doubt that they will do. 

Original post: https://iq.intel.com/coachella-reveals-rising-role-of-technology-for-2015-summer-concerts/