Innovative tourist experience

The aim of travel suppliers nowadays is not only to sell, but actually to make consumers live a real experience. In fact, consumers are more and more demanding and seek for novelties and originality. What people are looking for when travelling is the emotion, the adventure, stimulating and new experiences...The internet of things is changing the way tourists can interact with the modern city. For instance there exists new opportunities to make tourists feel part of a city by benefiting from the use of fiware bracelet.

How does it works ? It is a recommending system that is able to deliver personalized information to its users with the help of a smartphone app and support from a rich ecosystem offered by a federation of cloud infrastructures and innovative platform.

The company that thought about this bracelet wanted to provide tourists a solution based on mobile app, based on bracelet and provide promotional fidelity system that make sure that they are always getting the  top relevant details, in proper time, about what are the special places that they should not miss before leaving the city.

How is it possible ? They are integrating all the data on the bracelet from the open data of the city into a common solution that provide recommendations based on all the places that they have already visited, based on all the places that they should visit thanks to the cultural heritage promotion and also based on the external condition like the weather. Then, if the weather is sunny the recommendation system will suggest the users to enjoy outdoor places or if they are more interested in a cultural oriented tourism they can be informed about the events taking place downtown, about group and private tour guides.

Tourists will receive informations about events and places to visit with information about the location, if the place is open, they can follow the map to go to the desire place and also see pictures. Tourists can relax and enjoy unique experiences thanks to these notifications that make them feel like they had a leisure assistant who suggest personalized recommendations tailored for them.

The use of internet of things and big data analytics can create innovative ideas like the fiware bracelet for tourist but it can also offer new opportunities for business in other industries.

Sources: https://www.researchgate.net/publication/294277194_Internet_of_Things_and_Big_Data_Analytics_for_Smart_and_Connected_Communities

By Sarah Forni & Claire Santandrea