Babel cooperated with TripAdvisor for new language lessons

By LI Kaixian and WANG Yutong

By helping tourists better understand a city, especially the local language, so that encourage them to set their next travel destination, Babble and TripAdvisor had worked together to create an interactive campaign website aimed at city sightseeing.

The basic profile of the website

This campaign lists the most popular tourism cities: London, Paris, Roma, New York, Barcelona, Amsterdam, Rio de Janeiro, St. Petersburg, Istanbul, and Bud. For each city, travelers can learn the local language and check local hotels and restaurant via this website. The idea of this campaign was the inspiration of TripAdvisor’s user reviews. The language lessons system was developed by language professors from Babbel. The content of these lessons is based on the local culture which provides travelers with real experience by building scene reconstruction.

This campaign is open to all over the world for six months. Users can participate in this campaign website by mobile and desktop. In order to promote and engage people in this event, Babbel and TripAdvisors will offer special discount on their product separately

Picture Source: Screen Shot

Picture Source: Screen Shot

               

Why this campaign is important

In terms of customer experience, having a basic understanding of local language help a customer better understand a city and build a connection with the city before they go there, which turn a traditional holiday into a special experience. By creating an exercise in real-life conversations, travelers will feel confident about their next trip and increase their satisfaction during their trip.

On the other hand, the campaign will increase new users of Babbel and TripAdvisors, and improve the loyalty of their registered customers respectively. At the same time, this 6-month event can help improve their market presence and stand out from their competitors.

What’s more, more travelers will consider to put the 10 cities listed in this websites their next dream destination. It is beneficial for local tourism industry. For example, restaurants, hotels or attractions can promote themselves via posting their photos in language learning lessons.

Resource:

http://www.breakingtravelnews.com/news/article/babbel-and-tripadvisor-partner-for-new-language-lessons/