I personally love Coachella, I mean is everybody dreams to go there! and if is not you shouldn't read this article at all... Who doesn't love girls with flowers and good music?... and if that is not good reason to love this festival as much as I do, look of what Coachella is doing in order to make these experience even better.
(From Google)
Yes, you guessed right! They are using IT tools to do that, amazing right? From interactive live-streaming to customised experience apps... They really seem to know what they are doing, Coachella is known for its amazing digital marketing strategy. (More that 4 million fest related tweets and shared almost 1/2 million of photos) Woow and not satisfied with that they were navigating with an interactive map on youtube using their festival app channel.
"Technology is allowing festivals, artists and creators in general to connect even deeper with their audiences" says Matt McLernon, Youtube's communications manager. For the past five years, YouTube has live streamed the festival, with a 99,000 daily viewers could catch performances via three festivals channels.
"Coachella may be the longest-running live-streamed festival on YouTube, but many major festivals are now streaming their sets — and they’re no longer sticking to just one platform."
So if they want to survive Coachella has to think of new Technologic tools to have an added value, which is what they recently did with having partnerships with TeePublic and other companies, so they still have a long way to go in these new ways of use technology in music festivals, but we should not have any doubt that they will do. Original post: https://iq.intel.com/coachella-reveals-rising-role-of-technology-for-2015-summer-concerts/
As we all
know, technology moves quickly and it can be a challenge keeping up with all
the latest trends. In today's MICE industry, technology has played an
increasingly important role. Conference online registration platform, event mobile APP, website and
conference management system are all new ways to help the organisers saving
more time and money.
According
to a new survey through surveying over 300 planners and 160 attendees, AMEX (American
Express Meetings & Events) compiled data to uncover the most important
aspects of the event technology
experience. Not surprisingly, 90% of smartphone owners say they use it for
business at meetings and events demonstrating the opportunity planners have to
add value to their attendees’ experience. Thus, a good APP user experience also
can become a major bright spot of the event.
The event
app’s main objectives included better attendee engagement, enhanced branding,
and a better way to measure success. Besides, event app is a convenient way to
disseminate information, updates, and other materials to all attendees,
regardless of device, and to keep them engaged throughout the event. What’s
more, an event app would provide a reprieve from the costly and cumbersome
printed materials that her attendees had been saddled with in previous years.
So that’s why event app becomes a
necessity in events.
There’s
no doubt that technology has dramatically changed the attendees’ experience
over the past 5 years. With the rapid adoption of mobile devices and the
expectation of always staying connected, each and every conference app has its
own look, own feel, and own characteristic. As the event planner in charge, we
need to decide exactly what are our attendees’ experience, how we are designing
modern experiences.
All the event
essentials covered
(Source: http://doubledutch.me/event-app.html)
According
to AMEX research, a gap exists between what planners and attendees want in
meeting technology. So what is it that attendees really want in an event APP?
For the
most part, planners have effectively gauged what’s most important to their
attendees. Both attendees and planners agree these are the top 5 features or
capabilities in an event app:
1. Access
to Event Schedule
2. Access
to Session Descriptions
3. Ability
to Receive Updates from Organizer
4. Ability
to Create a Personalized Schedule
5. Access
to Maps
Event mobile
APP is a way to provide meeting agenda, guest speakers’ overview information. Participants
can use it both on the trip and during the event. From the perspective of the
participants, the key success to attend events is finding new cooperation. Event
organizers have realized the social network has huge potential of the events. Social
media platform allows participants to communicate with their customers or
potential customers, and collect valuable feedback. Event mobile APP provides a
channel to attendees having the chance to communicate with others anytime,
anywhere and master meeting dynamic. Free and stable wireless can not only make
the participants understand the related conference contents, but also can share
the meeting experience.
All in
all, digital technology opened up a new possibility for the events. It can
improve participants meeting experience, which is organizers looking for.
(From Google)
