Mobile Application: mTrip Business
mTrip app is a company selling some applications for
DMO’s, tourism boards, travel agencies and tour operators, in order to develop
tourism industry (business and leisure) and promote a destination. It could be
done for a country, a city or even small places such as bays, any places who
want to surf on the increasing numbers of new technology users. Recently created, mTrip has been downloaded
already 2.5 million times since its creation. This mobile app can be used by all
smart phones customer. Even this company sells its product to professional; the
main users of the app will be the tourists. It will be very interesting and essential
for anyone who wants to enjoy and create their travel experiences.
Benefits for DMOs:
- Offer to visitors a personal guide (no need connection to check information, 9 languages available, travelers review available, …)
- Promotion the destination with high level of visibility (could be share on Facebook, to build stronger relationship with the customer, custom branding, …)
- Generate revenue (by advertisements, coupons and vouchers, …)
- Feedback (visitors’ recommendations and statistics due to numbers of clicks)
Benefits for tourists:- 100% offline connection
- Easy access
- Goods information
- Vouchers are provided
This society proposes customized apps for any destinations.
However, as it has just been created, there are not many destinations provided
but some famous destinations such as Tahiti, Phangan, Dominican Republic or
Mygaytrip (gay organism).
At the same time, others companies provide the same
service as we can see for the app launched by Australia (http://www.tourism.wa.gov.au/marketing/Marketing_activities/Pages/The_Experience_WA_Smartphone_App.aspx).
Obviously, this kind of travel applications is
increasing due to the rise of smart phones users. All destinations or cities
should offer their own travel apps and most importantly make potential
customers aware of it. There exist different communications channels like
internet, social medias or also in tourism agency or tourism office. This is a
real opportunity for destinations to be known and to create a real relationship
with their customers and increase their loyalties. Speaking as one of the
generation Y folks, IT in general fully answers to our life styles of
convenience and fast. That’s why we really think that anyone who travels must
download this application. However, communication face to face with local
people would probably the best way to enjoy 100% your trip.
Marion & Rosie
Web Source:
http://business.mtrip.com/white-label-apps-travel/tourism-boards-dmo/?gclid=CO_7sc7BobwCFSTMtAodMWIA-w
Picture Source : www.freedigitalphotos.net
