In partnership with the Dutch company
"Code d'Azur" specialized in web marketing, KLM has launched a
concept offering travelers to think
about their own travel maps (the mustsee map), to get help from their friends
via social networks and finally receive the map by paper support for free at
home.
First, the traveler must choose the city
where he wants to go and the name of the customized map. Once this is done, you
can directly add places to visit, hotels, restaurants, museums, complex nights,
ect ...
The map is a Google Maps database and all
information on the map are provided by Google Local +. From the moment the
place or business you are looking for is listed on Google, you'll have no
trouble at the track on the electronic map.
The real innovation of the concept regards
the interactivity for users like trip
advisor or other online travel website. In fact, the user may request his
private or professional network such as
friends, family or colleagues for help in planning the trip. Contacts can then
add their comments and suggestions directly to the electronic map.
Despite an innovative concept, we still cannot
detect the added value of this electronic tool compared to simple comments from
friends on Facebook or Twitter. Indeed, If the user is already very active on
social media, it can be interesting to collect several ideas and trips.
However, in the opposite, if the user is not really active the result would not
be efficient. In addition, sending
multiply letters for custom maps can become an expensive option for KLM
and especially if such investment does not result in the purchase of plane ticket
via this company!
The Web 2.0 has not finished surprising us !
Written by Challier Clara & Boulhadid Mohamed Emir
Sources :
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