An
Eco-Friendly minibar to boost guestroom revenue
Keywords: minibar, hospitality, guestroom, eco initiative,
sustainable development, guest satisfaction.
Source:
http://www.bartech.com/automatic-minibar.php
The
hospitality industry is the witness of a fundamental change in its services.
Indeed, with the trend of sustainable development that spread around the world
over the last decade, hotels have to adapt and follow those dynamics. In line
with this movement, the 5-star Sama Hotel Kuala Lumpur International Airport
implemented in all of its guestrooms fully automatic minibar upon its recent
renovation.
Bartech’s
automatic minibars
In
the field of minibar design and technology for the global hospitality industry,
Bartech is recognized as a pioneer and a leader. This is therefore all
naturally that they recently came out with a brand new model of minibar: the
Neobar. This new generation of guestroom features falls directly within the industry
trends, lead by cost savings and green initiatives. Bartech has developed a new
technology to help the hospitality industry in their “eco-friendly”
initiatives, while boosting guestroom revenues.
What’s
new?
The
Neobar is currently the most environmentally friendly automatic minibar on the
market. But what really is an “Eco-friendly Minibar”? As part of its options,
the Neobar includes the Computerized Energy Saving System (CESS) which enables
hotels to reduce their energy consumption up to 30% by monitoring and adjusting
the cooling production according to guestroom status (vacant, occupied or out
of order), hotel occupancy, and other criteria.
In
addition, this incredibly quiet minibar (only 24 decibels) utilizes an advanced
compressor cooling unit, which means that once the temperature targeted has
been reached, the unit can provides about 12 hours of cooling without consuming
additional energy. This technology empowers the Neobar to consume 70% less
energy than typical absorption minibars.
A solution
for the hospitality industry?
Hotels
and resorts rely on their image, especially luxurious hotels. Nowadays, no one
can take the liberty to ignore the importance of sustainable development
measures. But who said that eco-initiatives have to rhyme with additional
costs? Indeed, hotels can now protect the environment and the future
generations while being profitable! This new generation of automatic minibar
enables the hospitality field to reduce their expenditures while creating
additional revenue. Apart from a reduction in the energy consumption, the
Neobar also enable hotels to reduce by 75% its number of minibar attendant on
staff, which can be reassigned to other guest service.
A new
challenge?
Through
the Neobar and its range of automatic minibar, Bartech helps hotels to reduce
their costs while creating additional revenue and pursuing a sustainable
development strategy. As consumers, we think that the image a company is
conveying about itself is really important, and must be consistent. Indeed,
many companies are trying to make themselves as “green organisation”, but only
few of them really display their measures and show evidences of their strategy
and actions. Implementing sustainable measures in numerous and various aspects
of the travelers’ stay, such as minibar which can appear insignificant in a
guestroom, shows the involvement of an hotel, and reinforce its image. This has
been proven by a study conducted by Travelocity which revealed that
“travelers prefer hotels with eco-friendly initiatives over their counterparts”
reported recently Hospitalitynet. Indeed, the Neobar do not only contribute to
a sustainable development, but also influence guestroom ambiance and guest
satisfaction. In addition, in line with those results, such technologies can,
in some extent, lead to a greater involvement into “Green trends” from
the visitors and therefore, make them aware of ecological issues.
However,
in a world where technology prevails, a risk persists for the job industry due
to the use of always more technologies. Indeed, those new automatic minibars
are reducing by 75% the number of minibar attendant on staff. Those can
be reassigned on others services, but might also see their number of work hours
trimmed, which represent a significant saving in labor costs for hotels. As a
result, the constant development of technologies definitely influences the way
services are nowadays performed and provided, with more or less good outcome.
Upon these new practices, what the hospitality industry will look like in ten
years from now?
If
you want to find out more about the Neobar and Bartech:
Written
by Iuliia Nadtochii & Audrey Moreno
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