Tuesday, 30 April 2013



“Have them at « Hello »”

Meet Charlie, the one that will help you “rock your next meeting.”

Try to picture the scene: a meeting is scheduled on your agenda, but you have never meet the person, and you might ask yourself what to say ; something quite common you would say, but how do you break the ice? Finding commonalities would be a good start, but how to do such researches? You do not have time to spend on Internet digging up information. Charlie knows that.


Charlie is a prototype app that helps making meetings easier. The concept is quite simple. Charlie scans your calendar searching for approaching meetings scheduled and once it has the names of your contact, it look into numerous online resources relevant information about the person you are about to meet. The aim is to better know the person, but most importantly, to find out if you and that person have something in common. Charlie doesn’t even stop there. It will let you know if there is any current news about that commonality. For instance, let’s say that you two are supporters of the same football team; Charlie, will first let you know that, and then tell you the latest news concerning your favorite team. What better way to break the ice and start the meeting than a victory of your common team?
In addition of personal details, Charlie will also look at where the person works, and will inform you about any news concerning its company and industry. You can now walk into the room as the most prepared person and “rock your meeting”.

Such applications are of great use for anyone that wants to avoid uncomfortable and awkward situation during a first meeting. Charlie app can be really helpful during conferences. Indeed, networking is an essential part for any events, and often, represents a main objective for many participants. Various apps already exists to help attendees to find interesting contacts that could be relevant for their career, and even help them to find those physically in the conference center. However, all the efforts are still on their own: finding relevant sources on Internet concerning, checking social networks… to find information and details about the person they are going to meet. The advantage of “Charlie” is that it saves its user a lot of time and already filters the information that would be of interest for him. It therefore enhances and facilitates networking during business events. Such apps can be particularly of interest for the youngest generation that it is says are less comfortable with face to face networking rather than online. Making meetings easier might encourage them to attend the conference and be part of all aspect of the event.
However, it can have negative aspects and effects. Indeed, it can be used in order to know what the other likes or dislikes and pretend to have this in common, such like during a date. With the progress of technology nowadays, there is always a risk that new tools, technologies, applications… would be diverted from their original functions. But, taken cautiously, apps such as Charlie can really be useful and will certainly know a great success.

Thumbnail image courtesy iStock, Lightbox; screenshot courtesy Charlie

Keyword: meeting, commonality, networking, app, contact details

More information about Charlie app at http://charlie-meeting-app.reviews.r-tt.com/.

Written by Audrey Moreno & Iuliia Nadtochii

AR you ready ?


Augmented Reality (AR) is a concept that mixes the real world and a virtual world into a single image. Two other concepts that may seem similar but offer different characteristics are Virtual Reality and Telepresence. Let’s take a look at them so that nobody gets confused.

Virtual Reality, as its name indicates, consists of the creation of a new world that may look real, but is completely virtual. It is the will of its creator to make this world as close as possible to the real world, or to build another world with completely different rules and characteristics. A perfect example of this concept is the online software “Second Life”.

Telepresence is another different concept. It allows the user to be “virtually” present in a different place that the one he currently stands in. A very frequent use of telepresence is applied during video conferences for instance.

 AR is something different. Sometimes also called Mixed Reality, it allows the user to see both the real world and some virtual elements at the same time. When speaking about AR, the word that appears the most is “enhancement”. That is exactly the principle of AR: see the real world enhanced by some virtual adjustments. Those enhancements can be found in different shapes. The most common are physical (pictures, objects, videos, and so on), and written (text, information) enhancement.
These enhancements could be added thanks to a see-through device, or a device that supports both a camera and a screen, but that also carries programmable hardware. A Smartphone is a perfect incarnation of such a device. Indeed, a very common use of augmented reality is within those smartphone applications that allow the user to add objects to a picture, or to modify the picture as he wishes.


Not only smartphones can support AR in action, another popular option is the head mounted display (HMD). First created in 1968 by Ivan Sutherland, the HMD allows a deeper immersion in the enhanced reality because the user doesn’t have to hold anything; the enhancements are brought directly to his eyes. In a very near future, some device will be offered to the mass market: Google will make the Google Glasses; Laster technologies issued some glasses for industrial or medical uses while Optinvent is already selling some AR glasses for leisure uses. Finally, Oakley has produced some AR sunglasses aimed to the sport market.  Those new HMD displays are light and convenient to carry with us all day long if necessary.



Tourism has been one of the latest industries to be approached by AR because, in order to be useful for tourism purpose, the devices hosting the AR technology needed to support active geo-localization software as well. Indeed the tourist needs to receive information that is relevant to its position: where am I? Where is the closest bus station? What is this building in front of me? What is the story about this monument? In this field, the most used aspects of AR will be the providing of information of course. The user should turn his device in a direction and see on the screen all he needs to know about what is displayed on the screen. And this can only be done with a device that can detect where the user his, and which direction he is looking at. So the mix of a GPS (Global positioning System) and a compass is needed. Both can be found in a Smartphone already. Thus, AR can be an interactive tourism guide that responds to the user’s position and needs.
Knowing the huge impact it could have on the tourism industry, it is rather surprising to find that, to this date, only a few locations (mainly cities) decided to create a mobile application (App) that can allow users to discover the said location in an interactive way thanks to AR. The first App was Tuscany +, developed by the Tuscan region, in Italy in 2010. The App can be downloaded in Apple’s App store. Then the experience begins. The user can chose to apply filters to the App. For example if he is looking for a restaurant, he can choose the “restaurant” option in the menu, and the location of the nearest restaurants will be shown on the screen. The user can choose to see the results on a map showing his location and the walking time to the destination, or indicated on the image he sees while looking through the camera of his IPhone.

Following this App, only two more examples appeared in Europe: one in Germany and one in France, in Bordeaux. Bordeaux’s AR App, called Imayana, is a little different though. While Tuscany + focuses on providing the users with useful information regarding the facilities of the region, Imayana wants to give the full experience to the user. Here, the AR will not only be used for information, but also to show the tourist how the city looked like in the ancient times. The tourist will see the progressive regression of some historical buildings through the device, until they reach their original state. Some statues will suddenly come to life and interact with the tourists, explaining them some historical facts. The aim of Imayana is really to immerse completely the tourist so that his experience would be as true and fulfilling as possible. This is based on the theory that the learning process is much more efficient if entertainment is involved, and on the prerequisite that tourists want to experience and see the city and its history deeply. Also, Imayana is not an App. The tourist has to rent the device (touch pad) at any tourism office, but cannot download the software on his own device.

As of now, a few applications for tourism purposes are in development around the world, but it seems that the trend is growing and soon, every destination will need to provide its visitor with such a product.

By Qian GE and Alexis Brenet

How Technology is Helping Shape Business Events


Nowadays, everybody agree to say that new technology has deeply changed the world of business. It is currently inconceivable to imagine a competitive company without using news digital tools to improve its efficiency. The positive effects of new technology in business are not a secret anymore. It has become an indispensable tool to increase the level of interactivity with everybody (such as people inside the company or new targets all around the world), to quickly circulate information everywhere, to do everything faster, to avoid making mistake (ex: calculation done by a computer), to contact consumer easily, to reach instantaneously million of people with articles, videos or interviews and so on. Nevertheless, it is important to be aware that even if today everything is carried out digitally, the ways we do business stay originally the same as before. Indeed, “contracts are still closed on the phone, new leads are still met in person, and networking event such as trade shows and exhibition still use the same in-person conversation tactics as they did 40 years before”.

One of the key successes of a famous and profitable company seems to be the capacity to perfectly combine the base of business and the advanced of new technology. The event industry is particularly concerned with this phenomenon. Indeed, even if it is still necessary to have real contacts with consumers and event staff, new technology has become a tool that is impossible to ignore in each kind of event. Several elements are to take in consideration. New technology is useful and necessary in distinct stage of an event.


Before the event:
New technology has to be used to inform attendees about each detail of the event. Everything has to be clearly share beforehand and digital tools are the most efficient way to do that. Several ways can be used such as mobile apps, QR codes, newsletters, twits, videos, gamification, crowdsourcing and so on. It is important to use the best ones in perfect harmony with each kind of people. Indeed, we don’t speak the same way with a young people interested in a music festival event and a business man about to be present in a medical conference.

During the event:
During the event, new technology is very important as well. It is useful to inform each attendee about everything concerning the current event. (Modification concerning the schedule or the rooms’ numbers for example.) Business events are reported instantly thanks to the immense advancements in mobile communications. New technology is off course indispensable for each videoconference, direct broadcast, and virtual presentation and so on.

After the event:
Nothing is more efficient that collecting feedback with new technology tools. Social media, questionnaires send by email, vote online and so on are very effective ways to learn about the impressions of attendees and to improve some aspects in the future. Information can also be diffused about next event and to keep in touch with each people.

So we can assure that new technology has become an indispensable tool for the success of each event. This industry does not have other choice that to use it to get business advantage and on sight of the fast growth of the last decade, we can be sure that this phenomenon will reserve some unexpected effects for the next generation. 


References:

Parry A. (2013) How Technology is Helping Shape Business Event. EventIndustryNew-UnitedKingdom. Retrieved from http://www.eventindustrynews.co.uk/2013/04/17/how-technology-is-helping-shape-business-events-eventtech/


Posted by Solenne Annoussamy and Juliette Courty-Garnier

A new concept: retail 3.0


Nowadays, Internet and high tech equipment are everywhere; they are now part of our daily life. Internet has changed the way products and services in tourism are distributed. Travellers can purchase online or via their mobile phones. However, physical stores re-become an essential way to purchase travel products.  

The Club Med is currently surfing on this phenomenon and thus it implements a new concept of stores across France: a clever combination of high technology and retail marketing.


  
The concept of retail 3.0 was presented in Paris in February.
It consists of interactive showcase. Advisors are equipped with high tech equipment such as Ipads and the rooms are equipped with screens and design furniture.
The goal of the Club Med is to offer to the visitors a memorable and original experience.  




These physical points of sales meet customer’s expectations. In fact around 20% of club med’s customers prepare their holidays on Internet before purchasing in a physical agency. This phenomenon is known as ROPO “Research Online, Purchase Offline”.

Physical stores re-become a key point of contact with the client and contribute to increase local visibility and closeness to the brand.
In fact according to Euromonitor, travel retail sales increased by 2% in 2011 after two years of decline. It was one of the latest travel and tourism sectors to recover from the crisis.
Carlson Wagonlit Voyages (CWL) remained the leading travel retailer in 2011 with a retail value share of 13%, followed by Club Méditerranée (Club Med) with 9%, Thomas Cook France with 7% and TUI Travel with 5%. To conclude, travel retail sales are expected to grow at a constant value of 2% between 2011 and 2016, to reach EUR22.9 billion in 2016.

http://www.retailyou.fr/club-med-se-met-au-retail-3-0/ 
http://www.euromonitor.com/travel-retail-in-france/report