As we know the social media is an important part of our lives, especially for our generation which literally can´t live without it.
Instagram is clearly one of the most popular social media and in my case my favourite, specially now that I am so into the insta stories, I mean is amazing to be able to see what your favourite blogger, singer, actor or even your friends are doing.
Taking that in consideration and knowing that The Grammy Awards are one of the most important events, Instagram planned to span from the red carpet to the backstage and some of the music's biggest parties, which brought many fans along to witness everything that was happening behind scenes.
For sure it is not the first time that one social media company use this type of strategy, I mean If we look at the stories of snapchat, they also use major events to promote the app, like for example if you were in the Brazil Carnival you can uploaded your snapchats and then they will show the best ones at a global scale.
It makes me think that this clearly is a trend and if it worked for them then when we plan an event we can totally use this strategy, bringing together people that maybe weren't able to come to the event with still can be part of it. I think that really creates engagement and even can help you the next time, because you as a consumer if you have a little taste and you like it, you will really want to experience by yourself next time.
Bibliography:
From: http://www.billboard.com/articles/news/grammys/7686169/instagram-grammy-weekend-social-media-guide
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