SKEMA Digital Marketing in Tourism and Events

Memotrips: your digital travel diary!

Nowadays, sharing trips on the Internet has become very easy thanks to multiple applications and websites. Indeed, thanks to the Web 2.0, everyone can now participate and update the Web. The rise of social media has made it very easy to find advice about travelling, write reviews, post pictures and interact with other Internet users. Today’s article will deal with “Memotrips”, a start up that has decided to reinvent travel diary by making it mobile, social and fun!

Memotrips is a mobile application and a website, launched in 2015, which enables travellers to design their digital travel diary in order to keep in mind their journeys and share them in real time with relatives and family.

How does it work ?

First, you need to download the application on the Apple Store or Google Play.

Then, you can create your travel diary: you have to add some information such as the countries you visit, the description of your trips. It is possible then, to customize the level of confidentiality. When you are traveling, you can develop your travel diary by adding a visit, a restaurant, a hotel… and you can complete it with pictures, locations, descriptions and reviews. An important advantage of this application is that you don’t need an Internet access to feed your travel diary. Indeed, the application saves your contents on your smartphone and synchronises them automatically when you are connected to the Wifi.

Eventually, Memotrips offers you the possibility to order a customized photo album created from your travel diary, thanks to a partnership with the printer Fujifilm.

Moreover, you can also decide how you want to share it: on Facebook, Whatsapp, by email or by inviting your relatives on Memotrips. It enables your friends, family to ”travel” by procuration, following your adventures by reading your travel diary, seeing your pictures and interacting with you. It is very useful for worried sick parents who will be reassured to see that everything is going smoothly on their kids’ trip, by checking their latest posts on Memotrips .

An useful option enables followers to subscribe to receive notifications when their friends are updating contents.

What are the impacts for the tourism industry ?

First, Memotrips has an influence on tourism consumers: it is a good way for them to remember and share older trips. If your brother ask you for a good italian restaurant in Roma, you can easily find good adresses you experienced during a previous journey and send him the notes you wrote about the places. Some travel diaries are public and you can have access to them. So you can find ideas for a future trip, have more recent and reliable information about an accommodation, a place to eat, an attraction, compared to other websites. It can help to promote a destination.

Then, Memotrips can also be used by travel agencies. Indeed, nowadays,they are looking for new ideas to digitalize, innovate and create customers loyalty. That’s why the company created a B2B offer in 2016. Memotrips provides its technological knowledge to the travel agencies in order to offer a digital travel diary tool to their customers. It can facilitate the creation of itineraries by digitalizing it. Once the roadmap is designed, the travel agency can send to customers the login and password to have access to it on the Internet or on their mobile.

Moreover, the travel agency can easily be in touch with their customers during their journeys thanks to the private messaging service and notifications. It can also see the customer opinions concerning the different parts of the trip.

The travel agencies can use Memotrips as a communication tool. According to the company website, when a travel agency uses Memotrips for its customers, its brand appears on the application/website.

In that sense, people who follow the customer travel diaries will see which agency their friends have used. Furthermore, the logo of the travel agency will appear on the photo album service.

Eventually, Memotrips is counting with 15 000 people customers on its application and website. The next step for the company should be to give the possibility to tourism firms, to advertise on the application and website thanks to targeted campaigns.