Social media, as the popular tool used by a large number of people today, is not only popular with Y generation but also a new favorite of business.
In 1997, the birth of social media, it started to change the world when the first social media site called ‘Six Degrees’ was born and the world moved into a new era which was filled with blogs and instant messages. ‘Six Degrees’, as a beginner of social media, it ignited the worldwide fire in the world, which followed by ‘My Space’ (to build up a profile and make friends) in 2003. In 2004 and 2006, Facebook and Twitter celebrated their 10-year birthday. Nowadays, the number of Twitter users worldwide from 1st quarter 2010 to 4th quarter 2016 has already increased to 319million people. As for Facebook, the worldwide users have reached to 1,860million, which means the market for social media has increased and there are more functions and opportunities. In fact, 65.8% companies use Twitter for marketing purposes in the US. Therefore, social media is playing an important role for business and companies.
Event managers and organizations can also benefit from this trend by using social media.
There are some vital reasons for the event relevant people to use it.
1. Thank to the worldwide internet, social media can create a networking chance for attendees and organizers wherever you are. As a result of social media like Facebook, Twitter, LinkedIn, these tools allow attendees to talk about the event whenever they want.
2. Attracting attendance can increase attendees and expand event business when the event organizers can utilize social media effectively. For example, if one attendee registers an event, it will spread out in her/his friends' circle and drive more potential attendees.
3. As we know, social media provide a place to people to share their interests, show their favorite videos, chat with friends, so it means that event managers can follow some potential groups and people in order to figure out their interests and some new trends, which is similar to target customers and spread business.
4. When event managers become active users of social media, it also helps them to build their reputation and shape it. It is more useful and effective than spending the budget on advertising.
Therefore, learning how to use social media is also important. 2 tips can be used.
1. Create an online chat platform for attendees.
When I took part in EMEC2017 in Spain, it was easy to talk to other attendees and share opinions because there were groups on the social media like Facebook, twitterand EMEC2017 App.
2. Make it easy for them to engage
Choose a platform and try to leverage different ways to let attendees to engage and it can also get more awareness for their events.
Estelle & YuQi
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