In Oracle’s Modern Business Experience Summit in February, the social video platform Vorb was applied as a key visual part of the summit by equipping a live and interactive ball-shaped screen at the center of the exhibition venue, where over 4000 business delegates could upload and watch live videos through it.
What is a VORB?
Based on the definition of Vorb’s website, a vorb is a live, interactive ball-shaped screen for playing videos in order to bring people together. The platform is based on the cloud service technology.
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| (Picture Resource: Event Industry News) |
How it is applied in the summit?
By creating the hashtag #OracleMBX, all the visitors in this summit can post live videos, ideas or advertisement with this hashtag to social media. Vorb will screen those videos with this hashtag. All the screened videos would be shown on a 2.5m diameter’s orb hung from the ceiling. Participants who were around the Vorb stand could use an iPad, an iPhone or a computer to choose a video for the Vorb to play. The Vorb then played the video people choose and people could listen to it by headphones.
Why this technology is important?
First, compared to a traditional social media platform, it provides visitors with visual and acoustical experience. Second, as the importance of social video sharing is gradually showing up, the Vorb provide a new solution for communication problem. Eyes of the visitors can be caught effectively, immediately and directly. Third, the platform is easily handled. What’s more, it allows participants to invite their friends and co-workers to watch videos together and engage in the communities and conversations.
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| Resource: Fractal Systems |
Comparing with social media live wall:
The live wall is another kind of live social media sharing platform which motivates people to interactive via hashtags, and it is now in common use all over the world. Compared to the live wall, the Vorb has the following advantages:
l Geographical advantage: The Vorb provide a 360-degree view of videos for visitors so it can be set at the center of the venue, while the live wall can just be set on the wall.
l Visual and acoustical experience: The social live wall can share words, pictures, and videos, but it doesn’t allow people to watch the videos immediately “at that time and at that place”.
l Effectiveness for promotion via videos.
Resources:
https://vorb.me/
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