7 Ways Event Tech Can Improve the Onsite Experience
Gongting WANG Xianqing DONG
The writer of the article McNeel Keenan introduces how the new technologies and applications for check in help to improve onsite experience based on the example of software OnArrival.
Summary of the article:
-Check-in attendees: OnArrival is a self-service app, which not only helps to check in attendees but also collects information needed.
-Self-service registration: by using Kiosk Mode of OnArrival, attendees can check in their guest, print event badge and pay fees without help.
-Print badge wirelessly: on-site print and modern badge technologies like QR code or RFID have replaced the old and trouble way of pre-printing name badges
-Track the journey: technology captures information of attendees throughout the whole event activities that will help you to get improvement.
-Get real-time registration numbers: monitor peak hour of check in and check out.
-Reduced staff hours needed for check-in
-Integrate onsite tech with rest of the event tech: knowing every step of attendees in the event is no longer difficult with modern technologies. Event owner can get better ROI with all this useful information.
Our thoughts:
We cannot deny the fact that modern technologies and new applications indeed bring lots of advantages no matter in our daily life or event industry. The trend of applying more and more of high-techs and applications in event industry is inevitable. However, every coin has two sides, so what is the other side of applying high-techs and applications? I will be listing some disadvantages in the following based on my point of view and what we can to avoid them.
-Information provided by machine is limited: for example, when attendees check in by a kiosk, the information that they can get from the machine is limited and it doesn’t function like human-being who are able to give them extra information like transport or travel.
-Feeling of isolation: with increasing numbers of high-techs and kiosk being employed, there will be less and less human being working on a site, that will directly result at short of human interaction, which is very important for attendees to feel welcome.
To avoid the disadvantages brought by high-techs and applications, the event organizer can consider deploying both kiosk and traditional check-in counters for the event attendees. In this way, those who prefer fast and self-service would go for kiosk and those who want to have conversations and interactions with people then can go for traditional check-in counters.
To sum up, technology has its advantages and will change people’s life inevitably, but people need time to adapt the change. We should try to keep the pace of this change in an acceptable rate, otherwise it will do more harm than good and cause unsatisfaction.
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