Travel metasearch engines:
empowering tourism customers and challenging tourism companies, but what’s
next?
Today, Meta search engines, like Tripadvisor,
Trivago, flight center, are an amazing tool for travellers. The consumer have a
huge panel of choices to find a hotel, airline ticket, activities, and with all
this, having the most attractive price with the best service. Comparing to
online booking website, meta search engine don’t sell anything, the consumer is
redirected to the booking website when he find its best solution for his trip.
Companies
need to treat with metasearch engine. Indeed, it can help hotels take on the
OTA’s. According to pebbledesign, “meta-search is maturing and has a huge
impact on how consumers purchase travel today”. This new trend need to be used as
a marketing channel by travel companies. The consumer are able to have real
time room availability and pricing feed.
Booking websites are flourishing on the web,
diversifying the offers swamping customers with too much choice. Obtaining the
best fare and the best deal is often synonymous with comparing several websites
for hours. The solution? Metasearch engines provide it, they compare for us and
give us a comprehensive view of search results.
Meta search engines has become a very
competitive market. Many online comparators are available and are not always
giving the same prices for the same trips. Big companies such as Expedia and
Booking.com search engines, bought those meta search in order to get better
visibility in the researches, sometimes distorting the results.
That’s why people nowadays have to compare
comparators… Eventually the original problem is not yet solved. How could a
meta search engine get out while the good is good?
-> What’s
next?
Some possible evolutions for meta search engines
according to this article and our thoughts: http://www.webintravel.com/metasearch-needs-evolution-innovation/
- Become more than a price comparator: add some
filters so that people can compare hotels according to comfort or be able to
see if the hotels are adapted to romantic trips…
- Become more personal and analyse consumer behaviour
in order to propose individual solutions for people according to their habits
and what they like.
- Become machine learning and implanting an artificial
intelligence dimension: the comparator could learn from all the researches and
be as precise as it can be while giving the results, even if the request type
is long and composed of several requirements it could be able to propose the perfect
match.
Travel metasearch engines are not over there are just at the beginning of what they can offer as a service, people will still need it as offers are keeping growing and diversifying.
Sources :
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