The world
of trade shows is massive and in a constant growth. The French market gathers 2.5
million visitors in 2013 and about 1.4 billion contracts have been signed in
2015.
The
companies participating in the exhibitions but also visitors, have precise
commercial objectives before coming in and the main one is to prospect and
recruit new clients (it represents 86% of the reason they exhibit or come as
visitors).
Once this
goal has been established, it is time to think of a solution to optimize the
meetings during the event. Most of the time participants exchange their business
cards. Based on the companies that realize a turnover during a trade show, 81%
of this turnover is realized after the event. That is essential to facilitate,
centralize and optimize this exchange of contact information. Improving and
rethinking networking.
GOOMEO : CONNECTED MOBILE EVENT APPS
Goomeo is a
publisher of mobile applications and connected solutions for events (trade
shows and general public, congresses or corporate events) with the aim of
connecting the participants and attracting their membership.
The
attractive side of the start-up is that it is customizable, "made in
Goomeo" applications offer information as well as services for linking and
customizing the experience that adapt to all profiles of participants
(visitors, exhibitors, speakers , VIP, press). These native applications are
available for free on iOS, Android and Windows Phone for participants of
different events.
Among the
many features offered, such as a meeting platform that aims to make appointment
directly from the app or the interactive plan that offers a precise itinerary,
there is the badge reader. This
feature allows the participants to get the contacts details of whoever they
meet and whoever they want to interact with afterward. Users scan their
interlocutor’s QR code and automatically get the contact details.
In this
way, only a scan move gives you the opportunity to gather much more contacts.
Customer experience becomes more fluid and efficient.
Sources:
Juliette Arpin
Victoire Ehlinger
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