Big
data, by definition, is a data set which utilizes technologies and techniques
to capture, manage, decipher the complex, massive and diverse data. The
resource of data is like a stream to the business which assembles relevant data
together and applies the analysis and allows people to get insight into the deeper area of an industry. On
the base of database, we have access to disclose the hidden insights and
analyze trends.
Hence,
with the analysis of big data, it harnesses organizations and companies to
enhance their advantages, improve profits, find potential markets as well as
satisfy their customers. Event industry also benefits from big data.
Harnessing
the event industry with big data can lessen dissatisfaction of participants and
customers. As we know, personal experience is one of the most important
standards of a successful event. With the ability to meet the demand of
participants and customers, recent tech like VR, iBeacon and RFID can help
planners to enhance the experience effectively. For example, chasing the
process of event quickly can provide customers a chance to catch up with the
peace of events; checking related information about events can decrease
obstructs between planners and customers without squandering their precious
time; allowing to attempt new products by virtual reality can also leave a deep
impression.
Besides,
what frets event planners is to make a correct decision to adjust in the right
time. Equipping with big data, event planners can detect and regulate the
aspects of event attendees in real time. In this way, negligence and
inattention can be overcome by it.
In
addition, spotting bottlenecking is strongly related to success of event. If
event planner don’t notice and address this problem, then crowds can impede organization
of event. Indeed, applying big data during the event, it is easy to check the
number and all program can’t be swallowed by crowds.
Furthermore,
utilizing big data can’t be limited by the experience of attendees, there are
diverse approaches to update and strengthen event by big data.
Only
focusing on planners and attendees is far away to take advantage of big data,
it can be a way to improve this industry between planners and suppliers. To
share the data base of relevant events, what can be achieved is to create a
platform of event industry in order to not only share but also analyze the
data. And there is an access to obtain information of every event including
time, attendees, tools, organizers. By doing in this way, it is very vivid and
clear to suppliers to find a target and fund this event.
What’s
more, by fierce competition, planners can interact quickly and figure out the
solution of problems.
Sources:
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