Virtual Reality Technology: tourism’s next step?
Technology has brought the world into a brand new era
bringing some of the finest invention at the steps of our doors. Tourism has
not been left behind as today we are experimenting what people call virtual
reality. This technology that has brought gaming, entertainment and now travels
to a whole different level inspiring people to consume the reality through
virtuality.
Oculus Rift a company now owed by the famous social
media Facebook is now using this technology to create virtual tours on
destinations and hotel visits. These virtual tours have been adopted by some of
the major hotel groups in the world such as Marriott allowing potential
customers to visit without yet travelling.
Advantage
for professionals
Most of the time, travellers decide to visit a
destination depending on different criteria’s such as word of mouth,
commercials, etc. Virtual reality can be an enormous advantage for
professionals as it represents a state of the art selling technique. This
technology arises the envy of the customer and allows him to have a first
glance at what he can experience.
The stimulation brought by virtual reality is even
more pushed so that customers live the experience fully. Marriott added
additional elements so that customers are not only getting a look at what they
can experiment but also smell and hear the surroundings of the destination.
Of course the risk of a turnaround can be possible,
bringing potential customers to consume only what they saw virtually and not
actually consuming the reality.
Advantage
for travellers
Travellers on the other hand can also profit from this
technology. It gives them a multiple choice on the destinations they can visit
and allows them to be pernickety on where they wish to travel. The virtual
reality offers a peek of the chosen destination and from that point they can
select whether or not to go.
Not only for destinations but also for hotels,
travellers can choose from the different hotels available and visit a room, a
hotel lobby and the different services without needing to check to on the
Internet. Cruises are also concerned as travellers can check out the activities
proposed on board and also do a virtual visit of the ship.
To conclude, companies such as Oculus Rift or Morpheus
are bringing the industry of travel and globally tourism to a new step.
Offering travellers to virtually visit a destination can be a major strength
for a tourism company but the real question we have to ask ourselves is that
isn’t it bringing traditional tourism to its end?
Sources
http://thinkdigital.travel/opinion/oculus-rift-and-project-morpheus-to-offer-virtual-reality-travel/
Sevan Karaoghlanian
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