Search Engine Optimization (SEO), is the process of website to web
page to increase their visibility. Concerned about the relationship between SEO and event, there have some figure to
show how their strong links. According to the research, 89% of delegates use
search engine for made the purchase decisions, around 10,000 searches for
“conference” per month. Moreover, keyword search ranking first in the search result,
accounting for 36% of search traffic. But how to use SEO to promote the event,
that will be the crucial strategy.
Here are some solutions to improve event's SEO:
Focus on a variety of keywords
Ranking the certain keywords
can be easily promoting your event online. Normally, most of keywords that send
people to your event pages will include your event foundation’s name. Of
course, the official page should target the name of the event, like “tourism
trend conference” or “ movie festival”. So that people can save more time and
convenient to arrogating information about what they looking for.
Do not ignore the SEO in mobile market
According
Google research, now more than half of Google’s users search traffic comes from
mobile devices. If users have trouble on search images on your website, there
will have opposite effect on your event. That is why important to develop your
site to serve up on mobile. Better yet, adopt a responsive web design to serve
mobile web page, or even build a separate mobile webpage implement a strong SEO
strategy.
Make use of social media
When
people search the event names or event companies no matter on which browsers,
via what devices, or wherever they are, it is optimal that their official
websites pull up first, but the following result must be their social medias
(Facebook, Twitter, Instagram, YouTube, etc.) with up-to-date contents. This
way not only could increase the visibilities of the event or event company, but
also could let searchers feel greeted by the essence of them even though the
users did not click the websites.
Actually,
from the SEO aspect, it is essential to keep the accounts’ content dynamic and
robust for the sake of searching results, which means not just do the
engagement like likes, shares and retweets, but post original content. Thus, in
order to make use of SEO, events or event companies ought to update their
social medias frequently and to abandon the accounts which are not dynamic or
duplicated.
Use
the same URL
There
are some event always creating a new website for next year after the event in
this year is finished and abandon the old one. However, this way is of some
advantages:
- SEO need time to take effect. Take Google as an example, event companies should wait for Google to go to the website and to test how it fits into the searching results which would take couples of weeks.
- When events gain links from other companies or organizations, it is difficult or waste time to ask them to change the URL of the links.
- It is not good to keep some important information when organisers change the website.
With the accelerating development
of internet especially for the search engine, SEO would be one of the best
solution to draw people’s attention and catch their eyes. And if events' organisers follow
our steps, they must will get increasing number of traffic and make their events
more successful.
If you have any other effective ideas
about improving events’ SEO, feel free to comment below!
Written by Pulin CHEN & Huishan LI
Sources:
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