After airlines, hotels, catering, entertainment and
sports ticketing, leisure also turns to be
"bookable" online. The startup Regiondo Pro
offers an online activity booking software.
Launched in 2011 and with an annual growth of over 100%, the company has
signed several new distribution
partnerships with OTAs and
other travel portals.
Yann Maurer, founder of Pro Regiondo
credit : Pro Regiondo website |
Regiondo Pro solution's concept
The start-up
offers a simple user interface that can manage one's own booking calendar and
configure a booking widget for their own website RegionDo
credit : Pro Regiondo website
credit : Pro Regiondo website
Regiondo Pro is a solution for booking
business of online entertainment. The integration of customizable booking engine is
within the provider's website, no computer knowledge required. With
Regiondo Pro system, providers of leisure activities increase their sales by 30% a
year on average.
The start-up digitizes an inventory that until now existed only offline. 75% of reservations
are made online, but less than
2% of providers of recreational activities have a reservation solution on their website. Those
who developed their own solution are faced with high maintenance costs and often abandon their project along
the way. Beyond that, those companies do not have the opportunity to distribute their offerings on
other websites because their reservation system does not communicate with other
sales channels. With their API, they connect more than 200 distribution channels to their
inventory. This is why the smart
solution Regiondo Pro offers true added value for providers of leisure activities seeking both
a solution of reservation and distribution.
Regiondo Pro solution's business model
Regiondo Pro solution's business model
With Regiondo Pro solution, it is possible to sell both
online tours, outdoor activity such as rafting or
canyoning, escape games, and also
online tickets to amusement parks or
zoos. This tool is essential to meet the demand of tourists who want a simple way to book their
activities once they arrive in the destination. The market is estimated at nearly 6000 leisure activity providers that may use
this system to manage all their bookings.
Regiondo Pro solution receives a 5% commission +0.49
cents per ticket sold on all reservations done through their
system. Any offer having been posted on their system can also be sold on
their distribution channel partners.
The company has no real competitors in Europe . Some
leisure distribution portals such
as SmartBox or Viator exist
but no competitors upstream of the value chain digitize the available inventory as Regiondo Pro solution does. Indeed,
the start-up offers a simple user interface
that can manage one's own booking
calendar and configure a booking widget on their own website.
In other
countries, similar companies such as Rezgo in Australia or Booking Boss in Canada exist. However, their products are not
suitable for the European market. The Regiondo Pro service provides a user
interface, a CMS and a purchase
tunnel in French, English, German, Italian, Spanish and Portuguese and
is also compatible with all payment
methods online used in Europe.
The Start-up aims to
continue to digitize the leisure industry and to help providers to
professionalize their offer through this online booking solution. However, it
is a long way to go as there are thousands of activities' providers in each touristic
destination. The next challenge will be to identify each of them and persuade them
to join Regiondo Pro. Moreover, Regiondo Pro service may face competitors based
in other countries such as Rezgo or Booking Boss that would like to conquer the
European market in a near future.
Source: Regiondo Pro met la réservation d'activités de loisirs à portée de clic!, Tourmag.com, 11th March 2016
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