A long time has gone since we used
real map to find our way. It is so easy today with the technology that we have to
find the best road in few minutes. Google Map or even Apple Map offer us
updated map of the entire world. The creators of WeMap – a team of 10 people
who are all passionate about digital experiences; chose to offer something more
than just a map to their users. They
developed a new cartographic social media through an application that they
launched on the Apple Store in March 2014.
What does it do? The
application offer a digital map where « Pinpoints » appear to
announce where events are hold around us. You can also have access to
itineraries to reach these « Pinpoints ». With WeMap you can follow
and share geolocalised information. It offers you the possibility to pin a
concert video, pictures or even just a message on an interactive & personal
map. You can create your own guide and share your experiences with your friends.
WeMap helps you to remember, discover and learn what you have around you.
Individuals can download and use this
application for free and a paid version, called WeMap Pro is also available for
companies. The clients of WeMap Pro need to pay a subscription fee but after
they can add advertisements to their own maps. It can be a great tool for
professionals to boost their visibility.
The French startup has already several clients such as The Routard or
Budweiser, the famous bier brand which use it to inform their clients about
their promotional events.
Between
January 2015 and Mai 2015 the number of users and maps published have
considerably increase: from 10,000 maps in January to 100,000 maps in May. The
success seems to be on its way. The dream of Emmanuel Mourren, which is one of
the co-founder of WeMap would be that “one day everybody will have its own
map”. (widoobiz.com/actu-business, 2015)
This relatively new app represents a
good mix between the fast increasing use of social media and tourism. It allows
people to be aware of what is around them and when travelling it can be a
really useful tool. Indeed, when we do not know a city, it is often hard to
know where the interesting events are happening and we can easily miss
interesting adventures. It is both useful for individuals and companies, creating
a very practical source of information everyone can carry in their pockets and
an effective marketing tool.
Lucile Besson & Léa Maret
Sources:
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