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| © MarketWire 2016 |
There have been many advancements in technologies and applications
in the event industry. The newest kid on the block is the app called
SummitSync. SummitSync calls itself “an universal app that supports all
conferences and events” (Marketwire.com February 9th, 2016). The app’s mission
is to improve networking at major events and conferences. SummitSync aims to
make it easier for professionals “to filter through conference clutter” in
order to make important relations that will aide in improving future business
opportunities (Marketwire.com February 9th, 2016). By connecting users on an
easy to use interface business professionals can quickly interact and network
with other professionals and client.
SummitSync is based in the US and it enables 90 million
professionals to be more productive during events; as conference professionals
usually do not have much free time. The users can access this application by
registering with their LinkedIn credentials and selecting the
conference/event(s) they are attending. This app has a similar approach like
Tinder; after reading an attendees’ credentials, the users can swipe right if
interested and left if not. If both parties admire each others credentials then
a ‘match’ is made, their personal contacts are revealed and they can start
networking/messaging with each other via the app. Business professionals can
also filter their choices and approach the other professionals of their choice.
According to John Corrigan the CEO of SummitSync “the app lets
you extract more value from your events by streamlining the meeting process”.
(Marketwire.com, February 9th,2014)
One of the main factors that makes SummitSync
unique is that it is the only app which can be used for all events. This app
facilitates in estimating the event’s ROI; as well this app offers post-event
reporting, relationship management and also updates databases. According to
Kayne Grau, CEO of DRIVIN, “SummitSync is key to improving the value of
industry events for our organization" (Marketwire, February 9th 2016)
One of the strongest points for us is the
usefulness of this app in helping professionals to quickly navigate and network
in large events and conferences with thousands of participants. We downloaded
SummitSync to discover the app for ourselves. We found that the user interface
(tinder like style) is simple to use and visually appealing which aids in
making the app user-friendly. Continuing with the ease of use, when you
register with the app you register with your LinkedIn, account which will automatically
transfer to your bio on the app. We believe that convenient apps that target
the MICE industry, like SummitSync, will be an advantage and trend in boosting
future events.
One of the disadvantages that we see with the
app is that you must register with your LinkedIn account. Though it is rare,
some professionals do not use LinkedIn which renders the app useless to them.
The app’s biggest disadvantage is that it is currently only available for
events that are held in the U.S. This which means that it is missing out on
event opportunities in other large MICE destinations around the world.
Thus we suggest that when SummitSync
progresses, it looks to expands internationally. Currently, Europe is a
well-established MICE destination and Asia (e.g. Singapore and Malaysia) is an
evolving and popular MICE destination. We also suggest that when SummitSync
does expand to other countries that it looks to partner with major events and
conferences; like the 15 major events that it has already partnered with in the
U.S.
Contributed by Alexa Bailey
and Sakshi Bheda
Source: MarketWire. February 9th, 2016. Retrieved from http://www.marketwired.com/press-release/summitsync-introduces-first-mobile-app-that-disrupts-event-networking-boondoggle-makes-2095050.htm,
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