There’s an Airbnb for that!
No matter what you’re
travelling for, and how you want to stay, the sharing economy has a platform
just right for you
From the past few years sharing economy has impacted consumer’s habits. The technology has encouraged exchanges between people by making an accessible open market place. An increasing number of applications, start-ups is created which makes it now easier for people to rent or use items to each other in a simple click.
From the past few years sharing economy has impacted consumer’s habits. The technology has encouraged exchanges between people by making an accessible open market place. An increasing number of applications, start-ups is created which makes it now easier for people to rent or use items to each other in a simple click.
In the hospitality industry Airbnb is considered as
the leader and the most recognizable example of the phenomenon. When planning a
holiday people are no longer saying “I’m looking for a hotel” but “I’m getting
an Airbnb”. Travelers are looking for other experiences than staying in a
simple hotel, they now want customization, local advices and tips from where
they are staying. Several platforms followed the same trends as Airbnb and
became more specialized. Travelers can now choose to rent a place regarding
their preferences and needs (family situation, prices, services etc.)
Misterbnb
This new platform created by a French firm has been
running since 2013. This start-up is an Airbnb alternative targeting gay men.
It offers exactly the same services as Airbnb; you can book a room/ home from
an individual, they provide mini-guides and maps except that it’s only for gay
travelers. The main objectives is that travelers can live the gay experience by
feeling safe and comfortable in another city. The idea came up to Matthieu,
misterbnb co-founder & CEO after booking an apartment in Barcelona with his
partner. Their host was uncomfortable in front of them and even asked “Are you
going to sleep in the same bed?” Misterbnb was then created to provide a gay
friendly experience where gay men can connect and expand their sense of
community.
Kid & Coe
This platform is entirely dedicated to kids. Travelers
can find their next destination according to their kids’ needs and preferences.
Families can find homes to rent very nicely decorated, and equipped with an
optimal design for children and babies. You don’t need to worry anymore, homes
are fully furnished with toys, books, highchairs, and trusted nanny numbers. Moreover
travelers can find a set of activities for kids (large gardens, sand etc.)
close to their house.
Those two platforms are good examples to new trends in
the hospitality industry especially in the sharing economy. They demonstrate
that every day, people are more specific on what they are looking for. Hotels
needs to be careful and adapt themselves to attract the generation 2.0.
Camille & Anthony
Sources:
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