The San Diego
Tourism Authority (SDTA) has just launched a $10 million campaign aiming at
vaunt the city of San Diego as a vacation destination. The digital campaign has
already been spread out across major cities worldwide in the United States,
Canada and Britain through multiple platforms such as television, print,
digital and billboard advertising.
The SDTA
considers using IT in marketing and advertising is vital to survive in a highly
competitive world of tourism. Thanks to advantages of the new technologies
reaching a wide market, San Diego doesn’t only wants to target new targets in
the US but also in other countries.
The campaign
is already well launched in New York City, the big advertisement billboards in
Times Square are welcoming from the end of 2015 the promotion of San Diego. New
York being crowded during the Christmas holidays, San Diego can expect new
arrivals of tourists from everywhere. Digital billboards in Los Angeles and
Phoenix received also advertisements.
The San Diego
Tourism Authority has decided to start running the campaign in June 2015 and in
addition to Times Square’s electronic billboard, advertisements were printed in
famous travel magazines such as Travel + Leisure, Conde Nast Traveler, Golf
Digest, Sunset and so on…
Advertisements
on digital tools were also settled on travel website like TripAdvisor, USA
Today, Hulu, ABC, Fox. The San Diego Tourism Authority is ambitious and wants
also Brand USA to perform advertisements on digital platforms in the U.K and
Canada.
That’s how
the city of San Diego is scheduling to do even better than last year by
welcoming more and more tourists who are willing to spend money in their local
restaurants but also shops and attractions.
In 2015, $9.9
billion were spent by 34.2 million of visitors; how much can San Diego expect
after the IT novelty in 2016?
Source :
http://timesofsandiego.com/business/2016/01/21/san-diego-launches-10-million-international-tourism-ad-campaign/
Oanh GIARD
Anne-Sophie SPITERI
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