Thursday, 28 January 2016

Live Display: The Development of Digital Signage at Events

Live Display is the newest function of an event service app: Eventmobi, it was inspirited by Twitter walls, which make a real impact on social media engagement at events, but more emphasis on the social aspect. They use a social wall, added special contents of their event, and then integrated it with the event app to create the Live Display (named Best of 2015: 21 Big Debuts by BizBash). They have four screens  include Social, Agenda, Game, Partner and cycled through the twitter feed, session schedule, event game leaderboard and partner’s promotional content.
The development of digital signage, it goes beyond social walls as well as the static content, users can integrate with the event app to showcase the experience on the big screen. Inform and captive participants with a custom branded display, highlight everything from the sessions to social media activity.

The Live Display can be utilized as many T.V.s, walls or projector screens as you like, while strategically placing the Live Display will give audiences more focused engagement. Anywhere there is high foot traffic is a good place for the Live Display. The opening session, break areas, registration desk, screensaver between sessions, and closing reception are all great examples of where the Live Display best fits into events. With Live Display, users can take advantage of these different functions.

Amplify Engagement
It can encourage participation at the event by the social, agenda and game screens showcasing social media engagement, provide informations and messages and highlight them.

Inform Attendees Onsite
Organizers can use the Live Display to broadcast to all the attendees instantly with alerts. The custom new ticker could provide attendees with up-to-date information at a glance.

Monetize From Live Display
Organizers can generate new revenue from sponsors and exhibitors with the Partners screen five rotating graphics which can include logos, images, and advertisements.
Moreover, they are very user friendly, easy to set up.

-Agenda Screen


-Alerts and News Ticker


Events are always complex, while the Live Display help to bring order.
Organization would have better communication between themselves and their attendees. 
Through engaging attendees in multiple aspects of the event, make a easy and effective communication environment as well as the necessary information on a massive scale, Live Display can make sure that participants are on the right track and not get lost. These screens also provide a return on investment sponsor, support the social sharing, and improve overall participation and took part in the activity.



Source:

Yuanyuan WU
Jingyao ZHU


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