Technology in the Tourism
industry developed innovative tools to increase the travel process. Actually,
the travellers use websites for information research and booking.
However,
since the launch of Smartphone, 30 million tourists consider their mobile with
the expansion of mobile apps for travel and this number will continue to grow
with the rise of the I.T sector.
Indeed, mobile represents
a core part of travel. Mobile users spend 35% of their time looking for travel
content.
Even if most of mobile users
will complete their booking through another device, each month around 30
million people use their mobile to look for travel information.
Therefore, new
opportunities are emerging for travel Apps.
Among
the new travel Apps, Apple launched its application “ITravel” offering services
on the road for tourists.
For example, it facilitates booking reservation, check-in
at the airport and handling luggage.
But,
there have been other Apps developed for the travellers, such as: Vocre, Flight
Track, SitorSquat, TripIt, Hotel Tonight, Priceline, OANDA Currency converter,
HotelsCombined’s, Room 77’s, Orbitz and Hotel.com.
These
mobile tools giving more power on customers and facilitate their travel
experience.
For
instance, they can easily find a hotel room at the last minute for a best
available price, they have a translation program in 23 languages, and they can check
flights time with the full itinerary.
Therefore,
the Tourism industry can observe the development of a new travel segment called
“Modern Travellers” by which:
- Mobile booking are expected to grow by 20%
- The
mobile users represent especially travellers between 25-44 years.
- 50%
of these users considers loyalty program for booking as they can benefit
exclusive offers or rewards.
The
rise of IT in the travel business give more power to the consumer which are
looking for new experience regarding planning their trip. Thus, we can wonder how
traditional travel agencies considered as “obsolete” can compete with mobile
Applications in term of new services.
Sources:
Julia DORIER and Léa BESSARD
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