Moodies, the New App Measuring Attendees' Emotions and Moods at Events

Photo: Freedigitalphotos.net, 2014

The importance of collecting post-event feedback has becoming one of the main concerns to any event planner in order to keep gaining market shares. Regardless the event size or kind of venue, one of the most important aspects of running a successful event stays the collection of feedback from your delegates.

The question is why? Because it allows both to analyse positive and negative consequence of the event. This step also allows analysing the data’s collected and then better understood from mistakes and improve the job of event planner. Thus, this is the most cost effective and simplest way to better understand the expectations and needs of your audience to successfully improve future events, attract more attendees and grow the event year on year. In addition, it improves the customer service experience, by better understanding the customer’s needs and feelings. It shows that you really listen and value the customers’ views and thoughts.  By the way, it will increase the loyalty process.

The event planners have nowadays various options in order to gather feedback. A new apps has been patented named BeyondVerbal. It analyses the tone of voice of a person in order to determine their emotional state. Even if this kind of technology has been developed for 20 years, it was only used for call centres in order to determine the intents of customers. This app was firstly introduced in the event industry during a huge market research conference gathering 700 attendees. The technology of voice analysis have been used at various times during the 3-day conference: asking attendees about their first impressions, recording their comments and analysin speakers’ voice. Then, according to the tone of voice, eleven moods are represented such as angry, anxious, enthusiastic, tired, hungry, etc. 

 

Here is a short video showing how the app works:

The developers of the app observe that easy improvement can be done as event planners in order to reinforce positive moods. For example, they see different emotional spikes according to the moment of the day. Globally speaking, before the lunch, people were more in a tired and hungry mood whereas after a break they feel more enthusiastic.

The event organizers encouraged attendees to download this application in order to record their own analysis. This is a valued time saving because it allows learning what was happening and what feeling they have in real time without using any survey or any other kind of feedback tools. Once the data’s collected, it can be shared or posted through social network, company website as well as email.

 

Photo: Courtesy of Beyond Verbal

  

Commonly, we try to analyse facial expression in order to better understand the emotional state of the speaker. But the Moodies app is a great opportunity to do it quickly thanks to an innovative technology. With one single app, it allows in real time to better understand people's moods, attitudes and emotional characteristics.

We decided to highlight this new tool since we all know the increasing importance of IT during events and the permanent demand for more interactions both for attendees and organizers. In addition, this is a great opportunity to collect some feedback easily and particularly in real time. They don’t have to wait attendees to fill a survey,  they can take into account the customers’ expectations and adapt themselves faster during the all day long of the event. 

Source

Sorrells, M. (2014, 08 12). New App Measures Attendees' Emotions and Moods at Events. Retrieved from BizBash: http://www.bizbash.com/new-app-measures-attendees-emotions-and-moods-at-events/new-york/story/29026

Eve Dellinger & Elsa Yenigotchian