Event Management Powered by Cloud Solutions

Say you run out of coffee or there is a problem with the Wi-FI in one break out room and you need to contact the hotel staff quickly; BlazeLoop will soon become a second nature for you, a meeting planner always in the urgency.

Cloud computing technology

Cloud is what everyone talks about. But do we really know what it is? To make it simple, it is a bunch of servers that makes your data live so it can never be lost or deleted. Cloud storage enables the users to share easily and in real time data and files while being on the road or at events, and have a quick access directly on their mobile device. It also offers a total control, as well as flexibility, on a single platform, and eliminates therefore the needs for hardware or software.

BlazeLoop, a Mobile Event Engagement solution

It is on  February 25, 2013, that the leader in mobile customer engagement solution Benbria - specialized in retail, hospitality, financial and fast casual restaurant customers - has launched BlazeLoop, its latest mobile application aimed at helping meeting planners. With this cloud based messaging solution, event planners can get in touch quickly with the appropriate hotel staff and notify them about last minutes changes. Finished the time when planners had to leave a meeting to run through the hotel to find staff or call the hotel house phone or cellphones to leave messages that might not arrive on time. Now it is possible for them to communicate in real time, without disrupting their event; meanwhile, the hotel staff has now an appropriate way, “discrete and unobtrusive”, to communicate with their client. By using their own mobile device, planner can use a simple Web-based interface to transfer their requests and be connected in real time with employees for action, response and closure, resulting in a smoother coordination.

To go further

Cloud computing solutions are a real step ahead while talking about technology and represent a real progress for the event industry. Indeed, it considerably helps the meeting planner in the management of its events as this is an efficient and convenient tool, with lower costs, is time saving and is totally mobile, as well as to be easy to use. Moreover, we think that it definitely contributes to enhancing the client’s and the attendees’ experience. With an efficient management of last minute requests, events can be managed in a smoother way. In addition of “offering a faster, more accurate and personalized service” - Andrea Baptiste, CEO, Corporations - and therefore improving staff productivity while contributing to client’s experience, we strongly think that this type of technology can benefits to the hotel by increasing event revenue. With a quicker turnaround on customer service requests, the hotel is indeed able to propose and sell more “extras” during its client’s event and in the same time, can easily track and bill any additional services that, in a rush, can easily get lost when not included in the original contract.

However, while the technology can prove to be a great asset for a company, it could also cause harm if not understood and used properly. With cloud computing services, the main danger that can be highlighted is that all data are stored on a platform online, and therefore security and confidentiality issues might occur if not well protected. Indeed, data are essential for any business and must be well secured. Furthermore, an internet connection is required to have access to cloud computing services, and any problem with this one can keep you from accessing/downloading/uploading files. It is essential to determine the business impacts and IT advantages the company wants to achieve, and understand how a cloud provider can help to manage potential security risks, before configuring the cloud environment according to the business context

More information about BlazeLoop available at: http://www.itworldcanada.com/news/ottawa-startups-cloud-service-for-meeting-planners/146805

    Written by Iuliia Nadtochii and Audrey Moreno