With HotelTonight app the more you wait to book a room, the less you pay!
"Mobile technology has revolutionized the way we plan our lives, totally shifting our mindset and approach to travel. We are no longer tied to pre-planned itineraries, but empowered to make spontaneous decisions about where to go and for how long," HotelTonight CEO Sam Shank argues for Mashable website (2013).
Mathieu Bruc on the January 3rd, 2013 wrote and
published an article on etourisme.info giving us more information regarding the
HotelTonight application.
Have you already heard about this application? Did you already
download this app that helps you when you travel? If not, you should read this
article to understand why you should download HotelTonight application in your
mobile and how this app can revolutionize your travel life. Why is this application relevant for travellers?
HotelTonight starts its international expansion.
With 3.5 million users in 2012, HotelTonight is a leading
hotel booking mobile app in the world. Launched in 2011 in the United States
and deployed in sixty American cities, the application is now extending to
Europe (Paris, Nice, Amsterdam and Brussels). The next French cities will be
Lille, Lyon and Marseille for this coming spring.
HotelTonight application, helpful for hotel managers:
HotelTonight can be a complementary distribution channel important
to consider and to include in the yield management policy to generate
additional revenue on unsold rooms. As a guarantee of quality for customers, an
official photographer is shooting each institution to provide the best shots
for potential clients. The model is based on a commission charged on each
transaction via the application. Some hotel chains have contracted with the
application but the heart of HotelTonight target remains independent hotels.
The application is mainly positioning for middle & luxury category of
hotels.
Special offers for last minute reservation:
The
promise for the customer is to book a hotel room within few seconds depending
on three main parameters: the user preferences, the geo-localization and the budget.
The main characteristic of the application is to provide, every day from noon
to two o'clock in the morning, three tips for booking a hotel at the last
moment, at the best prices available and a selection composed entirely of
quality hotels (if the reviews posted by HotelTonight members are bad, the
hotel can be deleted of the hotels list).
This article is really relevant for the hospitality
industry. Hotel managers should read more information about this application
and start to think about this complementary distribution channel. Moreover, as a survey revealed, there are 73%
of travelers that book their trip less than a month in advance. Thus, this
application will be useful for many travelers and should be probably used by
more travelers in the future. Mashable website (2013) announced, “Today HotelTonight
reaches 4 Million downloads, expands further into Europe”. There is a real
opportunity for hotels and of course for us: travelers.
To conclude if you are motivated to save money, use
HotelTonight and pay your hotel cheaper. The application is available for
iPhone and iPad on the AppStore and Android smartphones on GooglePlay. And you
should take note that 20 euros of credit are offered with the code
"CESOIR" for the first booking.
Written by Justine Audouin & Julie Delattre
Topic Key Words: Application, Mobile, Last minute hotel
reservation, Hoteltonight, Travel industry, Distribution Channel.
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