Booth Tag – Enjoy the event when having fun!
A new gadget as appeared recently in the event industry. It is a
very clever mix between an exciting new technology, QR coding; and an
ever-growing trend, gamification. It is presented in the shape of a mobile
application (available on Android, Apple or BlackBerry phones or tablets) which is called
BoothTag. It not
only makes the event management more effective – check-in, feedback and
promotions, but also can courage attendees to participate in the event when
they enjoy the game! - How it works？
n Easily scanning and sharing
information
The principle of the App is to scan some specific QR codes that will
be displayed on various booths, or that can be worn by any participant. By
scanning, the device will receive all the information that the participant is
willing to share. There will be two types of users for those QR codes: the
exhibitors and the visitors. The information they will share with each other
will be rather similar: names, functions, phone number, e-mail address. But the
exhibitors might want to add, the address of the company, as well as a link to
the company’s website; while the visitors can even integrate their resumes in
the QR code.n For attendees – Social network
But that can already be done without BoothTag some of you might say.
Indeed, but that is when we see the genius of the creators of the App. BoothTag
is a platform, virtual platform that will keep track of all the QR codes scanning
during an event. It will allow users to keep track of who they met and what
information they gathered on those contacts. But the virtual platform also acts
as a social network. All the users have their own account and can share their
impressions or advice with the others. “This booth is amazing!” or “Go talk
with John Smith, and you’ll get a free chocolate chip cookie to die for!” for
instance.
n For attendees – engagements and
joys
This is where we can see the “game” part of the App taking shape.
But that’s not all! Thanks to this virtual platform, the users can also see the
other participants and their progress. This creates a feeling of competition,
especially if there is a prize for the most active scanner. The event
organizers can chose, in accordance with BoothTag, a reward they will offer to
the winner of this little competition, thus boosting the willingness to share
contacts between participants.
n For exhibitors - ROI
Finally, the App allows the users to see how many times their own QR code has been scanned. This can be an effective way for the exhibitors to measure the ROI (Return On Investment) of the event. Indeed, this will give them an idea of how many people came and took interest in their company. Then, by comparing it with the number of QR code the exhibitor scanned in return, it can give a general idea of the quantity of potential customers or partners.
This App has its ups and downs. On one hand, it provides company with a less formal way to exchange information and create contacts than the handing out of business cards or filling forms and will increase the number of potential coming to a booth. But on the other hand, the game aspect might be seen as unproductive. Indeed, it will increase the quantity of contacts, but probably not their quality. After an event, the company will have to sort the useful information from the useless, process that can be very time consuming.
Here is a video showing BoothTag in action,
enjoy:
For further information please see:
http://boothtag.com/
Written by: Qian GE & Alexis Brenet
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