New technologies changed the way you organise and live meetings. And some more than others: the Ipad completely changed the way meeting are designed and the attendees expectations.
Indeed the new generation of attendees is already a lot harder to safisfied. They are more demanding in terms of content and activities during events, but mostly they have higher expectations about the way the content of meeting is presented. It has to be fast, attractive, effective, and easy to use or get access to. The new generation is impatient, busy and really often travelling.
This is one of the reason why the Ipad had such a great success for both personnal and business uses. This is a relatively small devise that is easy to carry around, really intuitive to use and that can replace the usual laptop that is heavier and not practical to carry when you are travelling or when your want to take notes during a conference.
The Ipad became such a common tools for attendees that they expect meetings and events to offer brochures, contact information or programmes that are compatible with the Ipad or Iphone. It is even most of the time expected that an event have several Ipad or Iphone apps for the differents component of the events. Like it is said in the article: “Very soon, if you do not have an app for an event, attendees will wonder why the event is so behind the times.”
Besides the Ipad didn't only changed the way attendees work and live the events it also changed the way the events are designed. It is a big evolution in the way of working for the organisers, the exhibitors, the venues and the hotels. Of course they all had to adapt to the attendees' change of needs however businesses are adopted the mobile technologies to make their business more effective and reduce costs. A lot of exhibitors now use Ipad on their stand because it is intuitive to use, you can show a lot of photos and videos and it reduces the cost of paper. The Ipad allow them also to later on, see what attendees were interesting in the most by seeing where they clicked, it is easier to get their contact information, it is really quick to update and small to carry compare to paper brochures.
We can say too that the Ipad is becoming the practical tool of the meeting planner, and the mobile technologies in general. They are so many apps now that allows to lighter the work of meeting organizers: Project management apps, Bugeting apps, Venue selections or visits apps, Networking apps, Task organiser apps, streaming and webcasting apps and the list is really long.
The Smart phones and the tablets really changed and continue to change the face of the meetings and events each year more and faster. In a few years the event industry players (organizers, exhibitors, facilities...) that will still be successful in this business will be the ones that managed to keep up with the new technologies and especially the ones that managed to adapt to the attendees expectations of the way to use them.
More information : http://www.corbinball.com/mobile/index.cfm?fuseaction=cor_av&artID=9010
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