HOME VIDEO PRODUCED TOURISM MARKETING

Nowadays, there is a very strong competition in terms of tourism business.A lot of tourism companies and DMO are looking for the more effective marketing tools and strategies to attract the potential guests.Expressing satisfaction with their internet investments, tourism companies nevertheless are ineterested in decreasing the costs of advertising.
The rising popularuty of user-driven online services gives a lot of new approaches to the online marketing.
In purpose of this issue the article "Home Video Produced Tourism Marketing"draws attention to the possibilities of using such tool as a Home video.
The internet has given a platform to achieve millions of potential
visitors from many countries. The use of video as an advertising is
an effective but it is costs. Professional produced promotionalvideo
is expensive.
"Home Video" produced tourism marketing can enhance the exposure of business and reduces the marketing costs.
Home video has some advantages.
First of all it can give a true look into uniqueness of the certain
travel business or destination. These videos highlite unique experience of visotor. It can shows the unique fillings
and emotions. Potential visitors can get a taste of what they can expect.Researches into video advertising find that viewers estimate a home video much more higher than professionally made video in terms of realistic representation.
As a second, it is easy and lowcost. It is simple use of a home video camera to produce a video. Author of this article proposes to post these videos on the travel related sites and Social Media. Other ideas include:
Home Video of guests enjoing themselves; footage that shows off your
signature dish, room, attraction, etc.
Author of this article advises to have a fun with your video camera and show the world why they should join this travel experience.
Thanks to this article we can suggest some new ideas of using the Home Video.
For example, DMO can organize the contest for best Home Video and put it on the first page of Website. Home Video produced tourism marketing is suitable for any budget, effective and has a lot of variety of using.