Target Net Goes Mobile on the IPad

Target Net Goes Mobile on the IPad



The Knowland Group is market leader providing sales and marketing solutions for the hospitality industry. The aim of this company is managing the hotel's sales process from one hand, and managing the relationship one has with different customers.
The article " Targer Net Goes Mobile on the IPad" discusses how Knowland was able to change how hotel sales managers deal with customers since as stated " hotel sales managers can't be chained to a desktop computer all day. (Target net goes, 2011). Whilst, hotel sales managers can log into their Target net accounts anywhere at anytime, " continuing to enhance client value is our top priority"
This new innovation and shift in technology, Target Net is a innovative, free and friendly accessible tool that can be accessed through any internet browser using an IPad, with absolutely no maintenance requirement and not only manages ongoing sales efforts and meeting planning, but also helps turn opportunities into booking. This enables direct interaction with customer, and allows the sales team to check, read, update, and re allocate, redesign, and send contracts on the spot. And similarly the guest does not physically need to exist in the lobby to sign a contract nor on a desktop but can sign the contract anywhere as one happy client stated " I am sending this to you from my IPad. I am looking at my booking while walking down the atrium of the hotel"
Reading this article was not only interesting for us, but also made us understand the importance of technology and innovation, and how different companies are intensely thriving to innovate to keep a gratifying position in today's market. Technology has affected each and every sector in the world; for instance sales in the hospitality industry, as mentioned in this article how Knowland Group succeeded in finding barriers facing sales people such as time, office, and the inability to be stuck to a desktop from one side, and the requirement of the customer to be physically available in the lobby to sign a contract and was able to create a new dimension and hence change the way contracts are signed. The introduction of that easy and friendly user program is considered a win-win situation for both hoteliers and customers. Unlike the old days, today a sales manager can receive a request for a business lunch at Hall A of the hotel, and whether the sales manager is in the cab on his home, or having a coffee after work he can literally organize the lunch , build a menu, price it, add extra requests such as headphones, microphones, and screens and send it to the customer as a PDF form which can be signed and sent back to the sales manager who books this specific Hall at the required date. Another advantage of these joint forces between iPad and Target Net is that this program acts as a upselling effort for sales teams to pursue and helps sales teams to turn opportunities to booking and hence reach the sales targets.
Additionally, Target Net allows directing as well as indirect interaction with clients, increases efficiency, increases values, is more fun, and saves time and resources, which is very precious in business today.
Last but not least, we believe that this is an important step that made business easier to both sales people and customers, moreover as innovation increases competition will also get tougher as competitors will rush and invest in Research and Development to try to create a better product than Target Net which is considered a serious threat to the Knowledge Group.

Source: Target net goes mobile on the ipad. (2011, January 31). Retrieved from http://www.hotelnewsresource.com/article51850Target_Net_Goes_Mobile_on_the_IPad.htm