Futur Trends in Hotel E-business

« Future trends in hotel e-business »

The HEDNA’s Lisbon Conference has allowed people to understand the importance of the new trends in the hotel E-business, and how to make profit from it. Nowadays each company needs to differentiate itself. A company has to secure the loyalty of its customers. If a company wants to success, she has to fulfill the experience expected by its customers. And that strategy could be engaging the customer through social computing. In fact, travel & tourism industry are playing an important role in social computing. The mobile technology is the latest innovation for this sixth generation regarding electronic distribution. The modern travelers are the ones who will find the most utility from enjoying and using those new kinds of services.

The Hotels have to get ready for tomorrow

The hotel “E-business” industry is an interesting and exiting industry with a lot of opportunities. The changes are growing up so fast. The GDPs of India, China and other Asian countries are growing fast while the US and Europe are dropping. The travel & tourism industry have to keep in consideration the environment and the social factors. Even if those changes may represent threats, they could be opportunities. Some of the opportunities center on the five important trends affecting hotel e-business. Those trends are more demanding consumers, more changing business models where firms have to give more, more complex distribution channels, and a lot of changes in the hotel E-business’ structure. At first, the hotels shouldn’t let opportunities get hijacked.

“Globalization versus localization”

The globalization and localization are not in competition. In fact, any company and business need the both. At first, the globalization is here to stay as evidenced by changes in demographics and affluence.

The globalization strategy really needs careful planning.

“Changing factors in decision making”

Shaping customers’ expectations is becoming crucial as customers look for an ‘experience’ rather than just a room. The more exiting the experience for the guest, the more delighted the guest will be.

Is it the hotel or is it the online services that attract the customers?
“The traveler’s experience was very much the focus of the Web 2.0 panel. Consumer generated content, which is more and more in demand, is all about a traveler’s experience.”

That would be the best way to match content with traveler’s age group and interests.

And at the same time it reinforce the customer’s expectation about what that experience at the accommodation will be like. Yet, most of people that are taking time to write up their experiences have positive comments about it. The Lisbon Conference seemed to share the perspective that as HEDNA stays on top of major trends and technologies. The collaboration of the international community will assist the travel and tourism industry to survive even if there are a lot of changes.

Sources:

http://www.hotelmarketing.com/index.php/content/article/future_trends_in_hotel_e_business