Why not Create an Interactive Wall for Your Events?

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Events fail without designing interactions nowadays. Delegates are seeking extraordinary and memorable experience in events, not only the monotone lectures or contextual PowerPoint slides. Therefore, in the end, it’s all about interactivity! In order to make events interactive and stand out in delegates’ minds, event organizers need to catch up with the current surroundings, delegates’ mindset, behavior and expectations since we are facing the rapid changes in technology innovation, ways of working, delegates’ demographics and migration flows. There are more and more new ways in making interactions in events. Such as event app, online networking communities, polling, table teams, scavenger hunt and rapid fire learning, etc.                                                                                        

In March 2015, Dalziel and Pow, a London-based agency in brand and retail design, presented a special interactive exhibition booth in Retail Design Expo that shows how technology can be adopted to engage and create sharable content. 

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At their booth, there were printed screens on the wall. When delegates touched the screen, the referred illustrations would spring to life with loads of playful animations, data-feeds and sounds. In this way, delegates could explore all the information with visual and sound effects from the interactive screen by a simple touch.

Storytelling through playful interactions from Dalziel and Pow on Vimeo.

As shown in the video above, it created an active vibe in the booth. Delegates were touching the screen and amazed by its innovative, playful, integrated and exploratory design. It’s such a powerful conversation starter that makes a space to stand out from the crowd. A wall is not just a wall anymore, such design endorse so much more interactions and fun for the delegates. Not only for exhibition booths, it can be applied in any kind of events to engage the delegates. 

So, why not create an interactive wall for your events?

References:

http://eventplanning.about.com/od/conferenceservices/a/Interactive-Conference-Ideas-To-Engage-Your-Audience.htm
http://blog.bizzabo.com/how-to-make-your-event-more-interactive

http://www.dalziel-pow.com/projects/interactive-animations-retail-design-expo