While the
tourism related companies are working on design their apps and the tourist are
excited about the customized and convenient apps on their tablets and mobiles,
the new player has been on the stage.
For the
frequent passengers of easyjet, a bespoke app for the new wearable technology,
Apple Watch will be available on April 24th.
According
to experts, the spark point of the wearable technology is that it is possible
for the users to check the key information in more efficient way. With Easyjet
app, it will accelerate the check-in process with passbook boarding passes,
which may be favourable to increase airport’s turnover and save time for the
passengers.
What’s more
the passengers can easily get the most frequently checked information that
makes sure that they can find the right and most wanted information quickly.
Just a gentle tap, the user can receive the helpful notifications in every step
of passengers’ journey and the countdown function for the board time will help
users to measure if they still have the time to other activities in the
airport.
Living in
this modern world and leading a fast-peace life style, quick, convenience,
efficiency are the key words that people always pursue. Therefore, there are
some problems for this player at the same time.
Since a
watch maybe not an essential piece of your wardrobe especially mobile phones
and other devices have already been an indispensible part of the life, the
passengers may unconsciously use their mobile to complete their journey.
Another aspect, if we assume that some customers may prefer the brand new
watches that have a correspondent appearance of their personal character and
style, this bespoke app may lose the competitive advantage.
If we argue
that the previous problem may has a less impact as easyjet may not have a truly
then, the real potential problem cannot be ignored: real-time data update. The
service that easyjet offer via app needs a mature and advanced IT system to
support the data of all flights for all the users, a little bug in the system
will generate a chaos for the passengers and the airport.
Languages
supported:
● English
● French
● German
● Italian
● Spanish
Source:
http://www.futuretravelexperience.com/2015/03/easyjet-unveils-new-apple-watch-app/
Yi DONG & Zhen JIA
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