Augmented Reality for Events
The report published by MPI aims at identifying technology trends
for the following years. We chose to focus on augmented reality.
source: eventplanner.tv
Augmented reality means mixing
both real and virtual worlds by adding information in an existing space. It
can be implemented through smartphones thanks to the touchscreens or cameras. The
real worldview is supplemented by computer generated sensory inputs such as
sound, video, graphics or GPS data.
During exhibitions, it
can be useful to add information on a poster thanks to a QR code redirecting
the customer to the company’s website for instance. Moreover, as space is limited in an exhibition
and exhibitors have to put as much information as they can in a very small
space, implementing augmented reality with a tablet for instance is a good way to make the visitor live a unique
experience at the stand.
During a networking event,
it can also be very useful to have additional information about the other
attendees: you can scan their badges to have their business card or it can help
attendees find their way.
Today there are many mobile
apps that have been developed to give access to augmented reality in events
and tools such as the Google glasses are very impressive event if it is not
fully developed today. There are still many improvements to be made in this
field but there are also many ideas that have not been exploited yet and that
will add a huge value to the customer’s experience.
To conclude, augmented reality is a good way to make events memorable
and more unique for visitors. It is also a good way to give them more
information without spamming them or giving them tons of brochures. Moreover, as
it can be used through devices that customers already have (mobile phones) it
is not too costly to implement it during events and it is totally worth it.
Cyrielle DOLL & Ombeline REBILLAT
REFERENCE
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